ScribeMedia.org

Lung Huang of Arbitron talks about the Personal People Meter and the data it revealed.

UM has been monitoring the globalization of brands form a social media perspective, and Graeme Hutton spoke to us about it.

The complexity of the media landscape is a global issue. Luiz Duarte, DIRECTV Marketing Latin America, offers his perspective.

Michael Pardee recaps the panel he moderated called ‘Non Research Execs Discuss Research Needs’ from the ARF Conference.

Richard Zackon, Council for Research Excellence, discusses how his community of Nielsen clients is collaborating to improve methodology in media.

Compete CMO discusses the potentials and pitfalls of digital media metrics today, and how he sees the field progressing.

Natasha Hritzuk of Microsoft talks about the power of synergy across advertising mediums and how to prepare for the future.

How can content marketing engage consumers when they are in control of their media? Interview with John McCarus, from The Third Act unit of Digitas.

John Baker of JWT discusses the challenges presented to creative agencies by new digital advertising paradigms.

Lee Rainie, the Director of Pew’s American Life Project, talks about internet, social media, mobile, and journalism.