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Marketers need to understand that advertising on social platforms can amplify the effectiveness of their social engagement activities.

Scott Meyer, CEO of Evidon, discusses how compliance with the self-regulatory principles of behavior advertising is good business.

Microsoft’s Carolyn Fuson talks about interactive advertising on gaming consoles and branded content.

Brian Shin of Visible Measures spoke to us about the boom in online video content and what that means for brands and advertisers.

Colin Kinsella, President, North America of Digitas, explores how his agency is serving its clients by making best use of content creation specialists.

Craig Bierley of Buick spoke to us at the Digitas Newfront 2011 conference about storytelling as branded content.

David Cohen, Global Digital Officer for Universal McCann, explores how online video fits — and doesn’t — in this year’s upfront

Google’s Neal Mohan talks brands, publishers and real-time data.

What drives the choice of screen for the consumer? How does viewing vary with chosen screen?