ScribeMedia.org

Led by the National Academy of Television Arts and Sciences, the panelists discuss how converging media technologies are redefining traditional distribution methods, how interactive and on-demand services are changing, and how entertainment and news videos are being consumed. Hear from some of the leading publishers, broadcasters, and advertisers about the impact that video and new media is having upon their business models.

In this latest segment of Executive Face Time Gordon Crovitz discusses the litany of woes facing the newspaper industry, and the changing definition of a “brand” in world of infinite consumer choice.

In the increasingly disaggregated world of online video who will win shares of video advertising budgets: branded sites like YouTube, Heavy, Daily Motion, etc., or the burgeoning market of advertising network players. Buyers and sellers face off on the impact of branding vs. audience reach and the implications for media planning, advertising budgets and CPMs.

With all the various means of distribution and protocols available for video today—CDN, P2P , streaming, progressive download—there is still no single solution that will meet all customers’ needs perfectly across all platforms and devices. Learn the various methodologies for content distribution, as well as the pros and cons of each type. The speakers also discuss which methodologies apply best to which platforms and geographic locations based on type of content, length and format of video, and target audiences.

Learn the role of current consumer entertainment devices in this new convergent world and how these devices will play together to offer a superior video experience.

Choosing the right codec involves lots of factors, including quality, player install base, costs, and server-related features. This session compares the video quality of the big three codecs: VP6, H.264, and Windows Media. It also includes a comparison of the primary H.264 codecs including Apple, Sorenson, Main Concept, and Dicas.

While big media tests the waters of mobile broadcasting, many web video producers are already out there doing it live from the street with a cell phone. Others are joining in and experimenting with two-way broadcasts via streaming video over cell phone networks and via Wi-Fi, wherever they are. Viewers can chat while the broadcast is going on and affect and sometimes even direct the content being produced. Hear Steve Garfield talk with other pioneers in the live broadcasting space about their experiences on the forefront of this new technology for sharing their stories over the web.

The number of companies in the online video industry is growing at a rapid pace, and capital markets play a significant role in shaping the industry. Acquisitions, partnerships, funding, and failures are all making headlines at an increasing rate. At times it is difficult to understand why these events occur, what drives them, who is involved, and how they affect the rest of the industry. This panel of venture capitalists, equity research analysts, and others discuss their views on the state of the markets, what gets them excited, what concerns them, and how it could impact the way you do business.

The online video revolution has been embraced by students, teachers, instructors, and researchers, many of whom are producing video for class assignments, teaching purposes, and other uses. Learn what kind of content is being produced, where it is being posted, and how user-generated content fits into the overall strategy of educational institutions. This panel of experienced educational media professionals discusses the many ways your school, college, or university can maximize the value of your user-generated video and how you can assist faculty and students in making it better.

This session covers how to take advantage of the new Silverlight media serving features in Windows Server 2008. Viewers will learn about the new capabilities of IIS 7 Media Pack, including bitrate throttling and playlist options for progressive download content. The session also demonstrates the enhanced capabilities in Windows Media Services 2008, including scalability doubling and appliancelike cache/proxy deployment for edge networks specific to streaming.