ScribeMedia.org

Video:
Allen & Company has been at the center of many of the biggest deals in online advertising. What does the online advertising landscape look like from the perspective of bankers? Rafat Ali, Founder, Publisher & Editor, ContentNext Media, sits down with Nancy Peretsman, Managing Director, Allen & Co.

Video: Investments in online advertising seem to pay off; this past year DoubleClick, BlueLithium and aQuantive were all acquired by the majors. Who’s next? What are the coming innovations and where are the investor opportunities and M & A targets?

In the wake of the Writer’s Guild strike, what does the landscape look like for writers, content producers, and video creators who want to use the internet as the next broadcast medium? What are the non-studio/traditional revenue streams on the internet, and who’s in the best position to profit from them? Hear from some traditional broadcast producers who have created new content companies focusing on unique web-based video and hear what types, genres, and lengths of videos are getting the most traction. Learn what kinds of content are going to generate the most dollars online and hear where those dollars are expected to come from.

Does P2P have a legitimate shot at becoming a mass-market distribution model or will networks block the traffic before it has the chance? If P2P really is cheaper and better, then why haven’t content providers adopted it en masse? What’s missing from P2P business models? Can P2P truly support live delivery, Flash-based videos, VOD security, broadcast audience scalability? These and many other questions are addressed in this interactive session.

This session shows examples from Fortune 500 organizations of best practices in integrated online video for communications and learning.

This panel discusses and shows video examples of effective business models for both advertisers and publishers.

Learn about some of the new emerging platforms for niche video distribution and learn best practices for increasing your chances of making money with your content.

This presentation offers real pricing numbers from large, globally focused content delivery networks and shows you the average going rate when you outsource delivery to a third party.

This session explores what makes a video viral and how marketers and amateurs can promote their video using online video sites and blogs.

This session shows how Adobe Media Players enables consumers to take control of when and where they watch their favorite shows and other video content broadcast over the internet. Learn how the Adobe Media Player allows content owners to monetize and protect their video content and include branding and advertising around content including overlays and sponsorship. This session also looks at how to effectively measure viewership engagement whether a consumer is viewing the content online or offline and shows how to target consumers with relevant advertising.