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The Future of Business Magazines
Video: What are the latest efforts leaders of the top business magazines are making to stay ahead of the game both online and in print? Which Web 2.0 technologies (such as widgets, blogs, podcasts and social networking) are working and which aren’t? Will anyone follow in Esquire’s footsteps and test a digital cover? Who’s launching international editions and sister sites? And how has the state of the economy affected the magazines’ and their respective sites’ bottom lines?
New Advertising Platforms and Networks
Despite all the talk of how well online video advertising works and the projections of it being a billion-dollar business this year, the fact remains that many video advertising platforms still leave a lot to be desired. In the past year, new ad platforms and networks have come to the market looking to solve problems like targeting, analytics, syndication, and inventory management among others. This special session features demos from some of those new companies including YuMe, FreeWheel.tv, and others that will give you an insight into how these companies are looking to take content monetization to the next level.
Beyond the Classroom: Reaching a Global and Mobile Audience with Elearning
Today’s students expect more than a classroom lecture. They expect to be able to access course content and the entire universe of related archival and research material from anywhere, at any time. Learn what top universities and corporate training departments are doing to keep up with the demands and expectations of these students. This forum discusses the tools and best practices for delivering elearning in the age of broadband, IPTV, iPods, and instant access.
Glam Media on Audience and Scale
Video: Upstarts and old media are rolling up audiences and building networks to reach niche interest groups. What does it take to reach meaningful scale in a category? Are these strategies paying off and can they deliver the anticipated value to their partners and investors?
Online Advertising Networks and Beyond
Video: Ad networks are booming and rightly so; they have become the economic engine of large and small publishers alike. What are the models? How are networks innovating and optimizing to deliver messages that engage audiences and deliver the highest CPM?
Media Deals and Marketplace
Video:
Allen & Company has been at the center of many of the biggest deals in online advertising. What does the online advertising landscape look like from the perspective of bankers? Rafat Ali, Founder, Publisher & Editor, ContentNext Media, sits down with Nancy Peretsman, Managing Director, Allen & Co.
Media Deals
Video: Investments in online advertising seem to pay off; this past year DoubleClick, BlueLithium and aQuantive were all acquired by the majors. Who’s next? What are the coming innovations and where are the investor opportunities and M & A targets?
Independent Content: Creating New Revenue Streams
In the wake of the Writer’s Guild strike, what does the landscape look like for writers, content producers, and video creators who want to use the internet as the next broadcast medium? What are the non-studio/traditional revenue streams on the internet, and who’s in the best position to profit from them? Hear from some traditional broadcast producers who have created new content companies focusing on unique web-based video and hear what types, genres, and lengths of videos are getting the most traction. Learn what kinds of content are going to generate the most dollars online and hear where those dollars are expected to come from.
Will P2P Become a Legitimate Means of Delivering Video?
Does P2P have a legitimate shot at becoming a mass-market distribution model or will networks block the traffic before it has the chance? If P2P really is cheaper and better, then why haven’t content providers adopted it en masse? What’s missing from P2P business models? Can P2P truly support live delivery, Flash-based videos, VOD security, broadcast audience scalability? These and many other questions are addressed in this interactive session.
Best Practices in Enterprise Streaming for Communications and Learning
This session shows examples from Fortune 500 organizations of best practices in integrated online video for communications and learning.
