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Effective Advertising Models for Short-Form Video Marketing
This panel discusses and shows video examples of effective business models for both advertisers and publishers.
Monetizing and Aggregating Niche Video Content
Learn about some of the new emerging platforms for niche video distribution and learn best practices for increasing your chances of making money with your content.
CDN Pricing: The Going Rate for Video Delivery
This presentation offers real pricing numbers from large, globally focused content delivery networks and shows you the average going rate when you outsource delivery to a third party.
Creating and Promoting Amateur and Viral Videos
This session explores what makes a video viral and how marketers and amateurs can promote their video using online video sites and blogs.
Adobe Media Player: Creating, Delivering, and Monetizing Branded Video
This session shows how Adobe Media Players enables consumers to take control of when and where they watch their favorite shows and other video content broadcast over the internet. Learn how the Adobe Media Player allows content owners to monetize and protect their video content and include branding and advertising around content including overlays and sponsorship. This session also looks at how to effectively measure viewership engagement whether a consumer is viewing the content online or offline and shows how to target consumers with relevant advertising.
How Old Media Is Embracing Online Video and New Media
Led by the National Academy of Television Arts and Sciences, the panelists discuss how converging media technologies are redefining traditional distribution methods, how interactive and on-demand services are changing, and how entertainment and news videos are being consumed. Hear from some of the leading publishers, broadcasters, and advertisers about the impact that video and new media is having upon their business models.
Executive Face Time w/ Gordon Crovitz
In this latest segment of Executive Face Time Gordon Crovitz discusses the litany of woes facing the newspaper industry, and the changing definition of a “brand” in world of infinite consumer choice.
Ad Networks Versus Branded Video Sites
In the increasingly disaggregated world of online video who will win shares of video advertising budgets: branded sites like YouTube, Heavy, Daily Motion, etc., or the burgeoning market of advertising network players. Buyers and sellers face off on the impact of branding vs. audience reach and the implications for media planning, advertising budgets and CPMs.
Evaluating and Choosing the Right Methods of Video Delivery
With all the various means of distribution and protocols available for video today—CDN, P2P , streaming, progressive download—there is still no single solution that will meet all customers’ needs perfectly across all platforms and devices. Learn the various methodologies for content distribution, as well as the pros and cons of each type. The speakers also discuss which methodologies apply best to which platforms and geographic locations based on type of content, length and format of video, and target audiences.
Entertainment Devices: How TiVo, Xbox, and iPods Are Changing the Content Landscape
Learn the role of current consumer entertainment devices in this new convergent world and how these devices will play together to offer a superior video experience.
