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On Naked Media today, we opened with a joking jingle about media measurement. A few of you have asked for the lyrics. Here they are. Thanks for watching. Next show, June 23, we’ll have Rich Antoniello, publisher of and CEO of Complex Media, which publishes Complex magazine.
{Spoken Open) Want to figure out your audience, measure [...]

Tune in to Naked Media, Tuesday, May 19, Noon ET. Register now to ask questions and get a reminder.
Measuring media has never more crucial. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. But even vaunted media brands are struggling to justify their claims. Along comes TiVo, promising [...]

Tune in to Naked Media, Tuesday, May 19, Noon ET. Register now to ask questions and get a reminder.

After being asked recently by our good friends at The Hired Guns to give some “blue sky” thoughts on ways to make a trade show more interesting in the near and further future, perhaps using technology, Dorian fired off a few ideas.
Here they are, in bullet point form, in no particular order.

Not only do Nielsen stats saying Twitter has a hard time retaining users miss all those who use third party applications to Tweet, as Steve Safran notes, they also miss the mobile portion. Twitter, let’s not forget, was initially devised as a mobile app whose founders discovered its power during an earthquake. Part of Twitter’s [...]

Noted entrepreneur and award-winning journalist Larry Kramer came by Naked Media and hinted (about three-quarters through) that he might be getting into a new financial news venture.
He also goes over:

How to save journalism
Why remarks Rupert Murdoch and the publisher of the Wall Street journal made about Google devaluing all it touches were “a little unfair.”
How [...]

At the Entrepreneur’s Week panel Translating Your Idea Into Reality at NYU’s Tisch auditorium, heard some tips for entrepreneurs, some were typical, but with new nuance.
- Guard your cash. “Spend imagination,”where you can, instead of spending. Barter. Give options. (Steve Brotman, Managing Director at Greenhill SAVP talked of offering a landlord 50,000 options to save [...]

Steve Outing today pointed me to Journalism Online, a new attempt to charge for journalistic content. The press release makes it seem they’ll be offering readers a way to pay one price and pick from among paid content they want, and publishers a chance to make their efforts available at a price point they choose. [...]

In the original introduction of this Naked Media episode, I poked fun at part of Jeff Jarvis’ “What Would Google Do?” by using clips from the book’s marketing video. In the book, Jeff runs down how a number of institutions and industries could remake themselves in a Googly way. A lot of it is valid, [...]

Tune in Thursday for live video of the media summit, with live interviews from Naked Media.
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It was striking at the Media Summit in New York today how definitive the people on the future of advertising panel seemed compared to the more unsettled tone of the one on the future of news. [...]