Dorian Benkoil, the host of the WebTV series Naked Media, is a principal at Teeming Media, a digital media events, research and editorial business consultancy.
Archive for Dorian Benkoil
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Of Hulu, Ads and User Experience
Watching TV on the Internet is great because it’s a true on-demand experience. It really is what, when, where I want, and how, with multiple benefits. Set up a laptop on the counter, and watch/listen while doing dishes, brushing teeth, watering plants … no need to pre-set the device before a show to tell it [...]
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Surveyed in an Alternate Newspaper Universe
Just as the news broke that the New York Post and Daily News might cooperate in production to save costs for their print editions, I was called at home, randomly I suppose, to participate in a phone survey about my newspaper reading habits. I normally would hang up on something like this — their callback [...]
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This Is Breaking News Why, Exactly?
Sure, Alex Rodriguez is a star, and it’s a big deal in advertising and entertainment circles that he’s signed with a given talent agency. But why exactly is this worth interrupting us on Monday evening (I’m signed up for general Wall Street Journal alerts, not every last smidgeon of entertainment or sports news).
WSJ.com Editors to [...] -
ContentNext, mediabistro and math
Mediabistro blog FishbowlNY’s swipe at the valuation of Rafat Ali’s ContentNext, sold for a reported $30 million (including an earn-out over time based on performance) to the Guardian Media Group, smells at least a little bit of tit-for-tat over something Rafat wrote after mediabistro’s sale to Jupiter Media.
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Random News From Everywhere
For the upcoming episode of Naked Media (live Tuesday at 4p ET, then on demand), I’ll be speaking with Patrick Spain and Michael Wolff, co-founders of Newser.com. Preparing one of the “fun” segments of the show, we went out on the street this morning and asked about a dozen people of all ilks where [...]
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You Can’t Have it Both Ways
In spite of all the new ability to measure. digital media also present new challenges in figuring out what works. This thought gelled for me during a Naked Media discussion with Erin Byrne and Ben Ezrick, both leading digital strategists, he for Ogilvy, she for Burson-Marsteller.
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Ogilvy vs. Marsteller: What’s an Ad, Anyway?
VIDEO: Erin Byrne of Burson-Marsteller and Ben Ezrick of Ogilvy explain what the heck a “digital strategist” is, try to make sense of a fake JC Penney ad that went viral.
