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Edwin is Director of Market Research for Yahoo! Inc. In this role he leads research efforts to identify key trends in consumer behavior and help advertisers and marketers capitalize on these trends to effectively connect to their core audiences. Prior to this role, Wong led research efforts for Veoh Networks, an online video service and Hall and Partners, an integrated marketing consultancy. As Head of Consumer and Advertising Insights for Veoh Networks, he built an insights team and led all research efforts around online video. At Hall and Partners, he worked with Microsoft, eBay, Nordstrom, Toshiba, Coleman and And1 to develop and optimize brand strategies for interactive and traditional campaigns.