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Guy Garcia is an award-winning speaker, consultant, multimedia entrepreneur and the author of The New Mainstream: How the Multicultural Consumer is Transforming American Business. Garcia is the CEO of MentaMetrix, Inc., a multicultural research and marketing firm based in New York City. He has worked with major corporations and organizations, including Kraft Foods, Clorox, Astra Zeneca, Bayer Healthcare, McKinsey & Co., Nisson Motors, 20th Century Fox Studios, PBS, and The Council on Foreign Relations. Garcia has served as a consultant to the Warner Bros. Hispanic Entertainment Marketing Project (HEMP) and the Time Warner Research Council. As an executive at America Online, he worked on the development of AOL International, AOL Broadband, and launched the first iteration of AOL Latino, a bilingual site for AOL’s two million Latino subscribers. He is currently working on a new book about the evolution of U.S. multicultural consumer markets.