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Se trata de una respuesta simple a una cuestión que todo propietario de salón bailable enfrenta. Cómo maximizar la inversión en aquello que parece ser no más que un lugar con un sólo propósito y un público nocturno? Si hablamos de Magenta, los dueños del Salón “Fantástico”, ellos lo convierten en un Estudio de Grabación.

Eso [...]

It’s a simple answer to a question that every club owner faces. How do you maximize your investment in what appears to be a single purpose facility with a nighttime audience? If you’re Magenta, the owners of Club Fantastico, you turn it into a video production studio.

That’s what’s happening down in Once, Argentina, where Club [...]

On first impression, the Anton/Bauer ElipZ light system feels super light and little flimsy. It’s made of black and blue plastic, although that plastic is durable lightweight high temperature polycarbonate. I can’t really test how durable is durable, as they’d like it back in the same condition they sent it. It reminded me of a Transformer I had as a kid, especially when it can fold down into a very compact form that keeps it protected in stowage (a very nice design touch).

Matthew Schwartz did a reconnaissance at the recent ad:tech confab in New York. He spoke with vendors, media buyers and industry thoughtleaders about the major challenges facing advertisers and ad solution providers, online media trends, including social media, and growth strategy in the global cooling environment of 2009.
According to Chuck Richard, lead analyst at Outsell, [...]

IN our most recent episode of Naked Media, we explored how Barack Obama did and didn’t use the media in new and innovative ways, as well as whether ad agencies still have a role. Our guests were Kendall Allen, who heads the digital strategy at marketing firm ‘mktg’ and Brian Reich of EchoDitto. Plus, Dorian [...]

Jeff Moseley has always been in entertainment. Starting off as a self-proclaimed “rock’n’ roller” in the 70’s, he began video production from a simple request, and it went on to be a life’s work.

Audio: Churches all across the world have been finding uses for video to communicate their message and connect to their community.