Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
Archive for Michelle Maher
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Agency Accountability: Your Marketing is integrated but how about your Agencies?
Video: A case study in managing multiple agencies on a single brand: how one marketer has tossed out all the rules and developed an innovative model to assure agency cohesiveness and a corresponding method for agency evaluation.
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Multicultural Shopper Marketing Leads to Success: Accountability to Your Segments
Video: As markets increasingly segment, Multi-Cultural marketing becomes more of a necessity than a luxury. Effectively engaging multicultural consumers presents its own set of challenges and opportunities. Leading marketers effectively address their multicultural segments.
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Shopper Marketing: Accountability to Your Consumers and Retail Partners
Video: Building Equity and Profitability through Shopper Marketing: Unilever is a leader and “early adaptor” of Shopper Marketing With Unilever’s focus and experience, they have developed the systems, metrics and strategies that are building both their brand equities and their retail partners’ brand equities, and creating a win-win long-term relationship for their shoppers as well.
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Accountability to the Boss: The Consumer
Video: Maintaining global marketing excellence by answering to the “boss” – the consumer. How McDonald’s consistently grows its business globally by listening to its customers and responding to what they “say.”
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It’s A Mobile World
Video: Consumers love their mobile phones, but are very wary about mobile advertising and how it may impact their lives. Can mobile ads become an accepted part of mobile customs or will ads always be a dreaded interruption? Find out how marketers today are successfully weaving mobile ads into their campaigns and what the impact has been on consumer attitudes.
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Word of Mouth Marketing
Video: Do you want to understand how Word of Mouth marketing actually works? Do influencers really have a seminal role in WOM? How are individuals influenced and how does that influence propagate through WOM networks? Mark Earls takes us to school.
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Accountability to the Environment
Video: Can embracing a “green strategy” lead to brand growth and success? A leading branding and innovation expert talks about how she guided the transformation of the world’s 2nd largest oil and gas brand, with 28,000 stations, into a green marketer…and how re-branding changed the perception and improved results of the company.
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The Ad Agency RFP Process
Video: Do you have some sense that the RFP process is more painful than it could be? A panel of experienced marketers and agency practitioners share lessons learned to help you make the process more effective for everyone involved, leading to a higher success rate.
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Social Media Around the Globe: Who’s Participating and Why?
Video: Why do some consumers join in this trend while others remain distant, aloof, unconcerned and not engaged?
