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Let the handicapping begin. Amid the downward economy — and a general consensus that things are going to get worse before they get better — predictions are starting to surface about which Web 2.0 start-ups may go by the wayside due to a lack of revenue. Rafe Needleman, editor of CNET’s Webware, chimes in with a list of [...]

“Reaping the benefits” may not exactly be the right term, but certain Web sites are certainly getting a lift from the downward economy. Visits to business-centric sites have surged amid the implosion on Wall Street and the $700 billion plan from Congress to stop the bleeding in credit markets. The Wall Street Journal recently reported an unprecedented [...]

Consumers’ appetite for social networking online is growing. Nearly six out of 10 Americans who use social media interact with companies on social media Web sites, according to a September 2008 study by Opinion Research Corp. for Cone (per eMarketer). The study found that 85% of social media users thought companies should interact with their consumers through social [...]

Video: In the latest installment of ‘The Business of Digital Media,’ we tackle how advertising agencies are adapting to the growing shift of ad dollars to online venues. Hint: ad agencies that think they can go it alone and not partner with other agencies may be in for a rude awakening.

Audio: Is it 2008 or 1998? It was hard to tell at the recent Web 2.0 Expo in New York City. Despite the economic downturn and a squeeze on marketing budgets, more than 6,500 people attended the four-day expo. Buyers and sellers were tripping over themselves about the latest Web 2.0 tools. Or, when you consider too few dollars chasing too many online options, maybe they were just tripping.

It’s a breath of fresh air for the beleaguered magazine industry: a new study of magazine advertising showing that magazines are the most cost-effective means of influencing consumer behavior during the “purchase funnel,” beating out TV and online media. The Marketing Evolution study is a continuing study based on a survey of 38 different studies commissioned [...]

This was a real layup: YouTube has added ‘click-to-buy’ links in order for users to buy products related to the content they watch on the video site. First out of the gate are embedded iTunes and Amazon.com links, placed on the watch page beneath the video. Google says the retail links are just the beginning of building an [...]

Small and medium sized businesses have been somewhat reluctant to invest real coin into online video, fearing throwing bad money after good.  That reluctance has only been heightened by the ongoing credit and mortgage crises. But Jivox is betting that its new online-video platform tailored to the SMB, called AdSlate 3.0, will break through. AdSlate allows marketers [...]

Web ad revenues in the first six months were $11.5 billion, a 15% increase compared with the same period in 2007, according to the Interactive Advertising Bureau (IAB) Revenue Report. The report, which was released on Tuesday, was conducted by IAB and PricewaterhouseCoopers (PwC). It found that search and display-related advertising continue to lead the way for online advertising. [...]

As print advertising sputters for consumer magazines, online advertising is picking up the slack. The median digital share of magazines’ ad revenue in 2007 was 9.75%, nearly double the amount in 2006, according to Advertising Age’s 19th annual Magazine 300 survey. As part of the survey, Ad Age asked publishers what percentage of a magazine’s total actual [...]