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The ongoing lurch toward a digital world seems to be accelerating. More than six out of 10 CMOs and senior marketing professionals in the U.S. said that digital tactics accounted for more than one-quarter of their agency marketing, according to a July 2008 study by Zoomerang for Sapient (per eMarketer). Nearly one-half (45%) of those surveyed [...]

This was inevitable: Take MTV’s wildly successful ‘The Real World’ series, mix 16 digital artists and toss in a major technology company (Hewlett-Packard) as a sponsor and, presto, you have the “Engine Room.” Starting Monday, MTV and its mtvU channel — aimed at the college crowd — will debut “Engine Room,” an original series that follows [...]

BusinessWeek this week debuted Business Exchange, a Web site designed to help users create, find and track business topics germane to their business. The Web site also allows users to access, share, save and add links to articles, white papers and videos from all available content online. BusinessExchange expands BusinessWeek’s partnership with LinkedIn (LinkedIn users can access BusinessExchange using their existing LinkedIn [...]

Here’s some fuel for mobile advertising: Nearly 77 million U.S. mobile subscribers recalled seeing some form of advertising on their cell phones — an 81% increase from a year ago, according to a new study by Nielsen Mobile (per MediaPost). Still, advertising has lagged behind the growth in mobile media usage; 63% of mobile ad viewers see [...]

Video: You could be forgiven for thinking that teens are hopelessly hooked to online media, what with their seemingly surgical attachment to instant messaging and social-media networks like Facebook and MySpace. But as Bruce Friend, President of Media and Entertainment Insights at OTX Research explains, teens are not a ‘one size fits all’ model and marketers and advertisers that lump them together do so at their own peril.

I read the news today, oh boy. And, as far as the health of the newspaper industry is concerned, it’s pretty grim. U.S. newspapers are facing eroding circulation and a gentle (yet steady) decline in advertising. Amid a flurry of bad omens, what can newspapers do to more successfully transition to a digital age? Media veteran Ken Doctor, a news industry analyst with Outsell, provides some answers on the next ‘From Print to Digital.’ Register now.

Calling the potential alliance a “concentration of power,” the Association of National Advertisers has come out in opposition of the advertising deal between Google and Yahoo. The ANA, which represents 400 marketers, including Procter & Gamble and General Motors, last week sent a letter to the U.S. Justice Department calling the deal bad for advertisers and recommending [...]

Man, there was enough hot air at the Republican and Democratic National Conventions to steam a battleship to China. Now that the bloviating from  both sides is done, prepare for “Lou Dobbs Tonight Independent Convention.” 
I’ve never been a big fan of Dobbs and his brand of class warfare that he traffics in on CNN’s “Lou Dobbs Tonight.” [...]

Audio: Sporting News recently launched Sporting News Today, a daily digital sports newspaper. Newly appointed Editor in Chief Jeff D’Alessio says the hybrid of print and Web design presents both readers and advertisers with another option, and could be a model for other media companies grappling with the Web onslaught.

Newspapers got a double whammy in the second quarter. Continuing their downward trajectory, print revenues fell 16.1% compared with the second quarter, to $8.83 billion, according to the latest figures from the Newspaper Association of America. Print declines are nothing new. But now online growth is starting to drop. It fell 2.4% in the second quarter [...]