Matthew Schwartz
- Matthew Schwartz has written 322 posts for ScribeMedia.Org: The Business, Technology and Culture of Digital Media
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Competition for Ad Budgets Getting Fiercer
The media industry hypercompetition is thy name. A new study suggests that competition for ad dollars is going to be even fiercer in the months ahead. The study, the Media Economy Report, which was released by Advertisers Perceptions, finds that U.S. ad executives are expanding the number of “media brands” they are considering to buy […]
