Matthew Schwartz
- Matthew Schwartz has written 165 posts for ScribeMedia.Org
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Another Step in Streaming Web Applications Through Your TV
Ah, the dog days of August. What better time to send (yet another) chill down the backs of network-TV executives. Intel and Yahoo! on Wednesday announced a partnership to create a so-called “Widget Channel.” The channel will enable TV viewers to interact with mini Web applications that run alongside TV shows. Devices based on the new chip […]
Report: People Spending Less Time with Newspaper Web Sites
As newspapers grapple with declining circulation and an erosion in advertising, the saving grace has been newspaper Web sites. However, an exclusive report from Editor & Publisher shows that nearly half of the top 30 newspaper Web sites suffered in July a decline in ‘time spent’ compared with the same period in 2007. The Newspaper Association of America recently reported […]
Seinfeld to Appear in New Microsoft Ad Campaign
But can he be master of Microsoft’s domain? Jerry Seinfeld will play a key role in the software giant’s new $300 million advertising campaign, which is scheduled to launch Sept. 4, The Wall Street Journal reports. Seinfeld will appear with Microsoft chairman Bill Gates in ads and get about $10 million for the work. The new ad […]
Launching Print Products in a Digital Age
VIDEO: Hard to believe, but not every single, solitary question can be answered by a Google search or perusing a Web site. And that’s where print comes in. Despite the migration among advertisers to online venues, b-to-b media publishers BZ Media and Hanley Wood say damn the torpedoes! Both companies have launched new print products this year and say they’re in it for long haul. We find out why they still believe in print.
Magazine Web Traffic Continues to Grow
Yes, but the question is: when will digital-ad rates catch up to print ad-rates? And how quickly? Traffic to consumer magazine Web sites in the second quarter rose 8.5% compared with the same period in 2007, according to the Magazine Publishers of America. Consumer magazine Web sites averaged 69.7 million unique monthly visitors (unduplicated) in the […]
Sports Museum of America Scores Big with Digital Technology
VIDEO: A future in which we have museums about museums? It could be if traditional museums don’t start to add more digital-type technologies to their exhibitions. The recently opened Sports of America of America could serve as a model.
Study: News Audiences Toggle Between the Old and the New
A hoary way of describing the advent of new media has been to say that no new medium has eclipsed any medium that flourished before it. People didn’t stop going to the movies when TV became a mass medium, goes the thinking. But, true to form, the consumption of media is not a zero-sum game. Indeed, nearly a quarter of […]
‘Hot Rocks’ could Change the Tune for Alternative Energy
It’s the latest step in Google’s efforts to develop alternative energy: a $10.25 million investment in an energy technology called Enhanced Geothermal Systems (EGS). Rather than extracting heat from the ground a few hundred feet down as traditional geothermal systems do, EGS goes several kilometers deep into the hot rock under the Earth. Extracting 2% of the heat under […]
For the Banana Splits, it’s Back to the Future
The Banana Splits are going digital. The 1960s TV classic is returning to the small screen, starting Sept. 2 on the Cartoon Network. The TV show will be augmented by a Web site, DVDs and music CDs. The rock band Banana Splits consists of Fleegle, a dog; Drooper, a lion; Bingo, a gorilla and Snorky, an elephant. Together, […]
Acting Lessons are now just a Click Away
“Know your lines and don’t bump into the furniture.” That was the advice legendary actor Spencer Tracy had for aspiring actors. Nielsen Business Media’s Backstage.com and VideoJug.com are betting that in a Web 2.0 world that’s not enough. They’ve joined forces to create “how to” video content for actors. Financial terms were not disclosed. Under the agreement, each Web site […]
