Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
Archive for Matthew Schwartz
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A potential tizzy about Twitter?
By this time tomorrow we’re betting it will be well documented in the blogosphere whether social-networking site Twitter could handle what’s expected to be a heavy load of traffic at Apple’s Worldwide Developer Conference, which kicked off today in San Francisco. Apple co-founder, chairman-CEO Steve Jobs was Monday’s Keynote speaker and there’s been some concern [...]
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Tribune plans newspaper aimed at high school students — as it shrinks newspapers for grown-ups
We can only interpret recent moves by Tribune Co. as mixed signals. On Monday it was reported that the Chicago Tribune and Chicago Public Schools this fall will introduce a weekly publication (and complementary Web site) called “The Mash.” The newspaper is targeting roughly 100,000 high school students in the Chicago area. The report [...]
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New ad network for health advertisers and publishers
Nary a week goes by without a new online ad network. The latest entry: Healthline Networks, which on Monday rolled out a vertical media network for health advertisers and publishers. The ad-matching engine, called HealthSTAT (Semantic Taxonomy Ad Targeting), recognizes health-related concepts (as opposed to keywords) within the content on publisher sites and matches it [...]
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Forbes.com expands CEO Network
Birds of a feather flock together. That goes double for CEOs, for who else can understand what it’s like to be in the inner sanctum sanctorum but other CEOs? Forbes.com, one of the most popular destinations for C-level execs, this week expanded its CEO Network to include community-type features. The password-protected, invitation-only area of Forbes.com, [...]
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And still yet another new vertical network
Glam Media, an online hub for women, and Global Grind, an online hub for the hip-hop community, are joining forces. On Thursday the two Web sites introduced a Managed Vertical Network (MVN) of sites and blogs for the hip-hop community. Lots of leverage involved in the network, ranging from Glam Media’s publishing network (500 publishers) [...]
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FTC opens antitrust investigation of Intel
Intel’s lawyers these days may be logging even longer hours. The U.S. Federal Trade Commission has launched a formal antitrust investigation against the chipmaker. The FTC investigation comes a few months after New York Attorney General Andrew Cuomo started a separate investigation into Intel’s business practices. Advanced Micros Devices has filed an antitrust suit in [...]
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Climbing The New York Times
We’ve heard of scaling media, but this is ridiculous. A French climber on Thursday scaled the north face of the The New York Times building, and still had time to leave a message. You’ll see.
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Verizon rolls out text-message polling program for moviegoers
Isn’t going to the movies supposed to be an escape from BlackBerrys and other hand-held devices? Apparently not. Verizon Wireless has introduced a text messaging polling program for moviegoers. The interactive program debuts in mid-June in 10 (major) markets and during 3,500 show times. It asks moviegoers questions about their musical preferences (does Jascha Heifetz [...]
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Yahoo adds more newspapers to advertising network; announces ad deal with Wal-Mart
Susan Decker, president of Yahoo, didn’t disappoint at the opening session of the Advertising 2.0 confab in New York on Wednesday. In a one-on-one session with Jonah Bloom, editor of Advertising Age, Decker made several announcements, including the addition of 94 more newspapers to Yahoo’s online advertising consortium and a program to create online circulars. [...]
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The Next Generation of ‘Second Life’
I have a difficult enough time figuring out my first life, never mind the prospects of a second life. But if Second Life — a virtual environment — is good enough for Marge Simpson it’s good enough for me. Now, Second Life is going mobile. On Tuesday 3G streaming services provider Vollee started to offer a [...]

