Matthew Schwartz
- Matthew Schwartz has written 322 posts for ScribeMedia.Org: The Business, Technology and Culture of Digital Media
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Bill on Web Neutrality Coming Down the Pike
A renewed battle over so-called network neutrality is brewing. Sen. Byron Dorgan (D-North Dakota) plans to introduce a bill in January that would bar Internet providers (AT&T, Comcast) from blocking Web content, per Reuters. Dorgan said legislation is necessary to prevent telephone and cable companies from discriminating against Web content. Call it the battle of […]
2008 JEGI Growth Conference: Getting a Leg Up on New Business Models in Media
Several media veterans offered up some prescriptions on how marketers can change their business models to get ahead of the upheaval in media markets. One of the best words of advice: The difficult economic climate may actually be a good time for companies to create a new paradigm for marketing communications.
‘From Print to Digital’: ‘Fear’ Grips the Media Industry
Video: “Billions of exposures” are not being counted online, said media veteran Gene DeWitt. DeWitt tackles the challenges of online measurement and how to improve the link between media sales and accountability, among other issues that are now top of mind among media professionals. DeWitt, who has advised global brands such as AT&T and McDonald’s, also provides some insight on why in their battle for talent traditional media companies might have the upper hand on the Yahoos and Googles of the world and why print isn’t going away anytime soon.
Not All Affluent Women Are Created Equal
A recent study offers marketers a roadmap of reaching a key, unheralded group of buyers: affluent, female consumers, dubbed ‘Marketing Multipliers,’ who spend more, know more and talk more about the products they like.
