Archive for Matthew Schwartz

  • Matthew Schwartz

    Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.

  • Google to Yahoo: Thanks, but No Thanks

    Google on Wednesday pulled out of a seach-advertsing deal with Yahoo, citing opposition from antitrust regulators and advertisers.

  • Measure for Measure

    Brand marketers are waiting (and waiting) for the kinds of online measurement tools and solid ROI that will convince them to invest real money into online advertising.

  • The Meter Starts to Run on Bandwidth

    Count AT&T among the telecom companies imposing bandwidth caps on subscribers. The telco is imposing limits of between 20 and 150 GB per month on a trial basis in Reno, Nev.

  • Tweet Around the Campfire

    Matthew Schwartz catches up with John Byrne, Executive Editor and Editor in Chief of BusinessWeek.com, at ad:tech for a fireside chat.

  • Live from New York, it’s… ad:tech

    Matthew Schwartz blogs from ad:tech new york where the industry’s gathered to discuss how the financial crisis will effect online media.

  • McCain Should Probably Stick to the Day Job

    Was John McCain’s appearance on Saturday Night Live funny, tacky or just downright embarrassing? You decide. Did the good folks at QVC really deserve this? Maybe it’s us, but, after several weeks running, is Tina Fey’s imitation of GOP VP pick Sarah Palin played? Good thing she has 30 Rock to fall back on.
     
     

  • Amid Cutbacks in the States, Razorfish Dials Up In Europe

    A little Yin and Yang for Microsoft-owned digital marketing agency Razorfish amid the economic slowdown. Last week Razorfish bought for an undisclosed sum Spanish digital ad shop Wysiwyg just as Razorfish was letting go 40 staffers from its New York office. The purchase of Wysiwyg (“what you see is what you get”) is part of Razorfish’s larger [...]

  • BusinessWeek cancels TV Show

    Just two days after parent company McGraw-Hill Cos. revealed that it had cut 270 jobs during the third quarter, BusinessWeek said late last week that it is pulling the plug on BusinessWeekTV at the end of the year. The nationally syndicated, personal-finance TV show launched in 2001. “As we compete for both readers and revenue, it is critical that [...]

  • Time Inc. Announces Major Reorganization, Creates New Business Unit

    Time Inc. Chairman-CEO Ann S. Moore on Friday announced a major company reorganization that includes the creation of the News Business Unit, according to BtoB.  The new unit comprises the Time Group, Fortune/Money Group, Sports Illustrated Group, Life.com and GEE (Grupo Editorial Expansion). The moves comes a day after Time. Inc. said that it was shedding [...]

  • In Case You Haven’t Been Paying Attention to Presidential Politics

    Slate.com has a clever and crafty video that brings voters up to speed on the last two weeks of the presidential campaign, which, blessedly, comes to a close on Tuesday (Nov. 4). “The Power Recap” condenses the final weeks of the campaign into two minutes. It’s all here: Obama’s connection to William Ayers, who co-founderd [...]