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Web number cruncher comScore has introduced Extended Web measurement (CXW), which can track distributed content across third party Web sites. The service is designed to provide more precise measurement of ad packages; it also provides a Gross Ratings Point (“GRP”) measure for online ads to compare and contrast with traditional media buys. “Distributed content,” which encompasses widgets, gadgets [...]

Magazine cutbacks du jour. Conde Nast said that Portfolio, which launched in 2006, is reducing its frequency from 12 to 10 times a year. Rumors abound that Portfolio also may cut up to one-fifth of its staffers. (Through November, Portfolio’s ad pages were up 72%, according to Media Industry Newsletter. But that increase is from a small ad base.) Conde [...]

The Google-Yahoo deal is on the ropes. The prospects for a Web-advertising partnership between Google and Yahoo have dimmed, with both sides considering walking away from the deal as early as next week, according to WSJ.com. Both companies have been meeting with the U.S. Justice Department to address antitrust concerns. One sticking point: the department’s discussion of [...]

Omnicom Group, one of the top media holding companies in the world, on Thursday launched Mobile Behavior, an agency devoted to marketers eager to target mobile markets. Mobile Behavior combines Omnicom’s Youth and Mobile Marketing practice with the company’s advertising and marketing agencies. These agencies include BBDO Worldwide, Goodby, Silverstein & Partners, Martin/Williams and Fleishman-Hillard. “Our lives are more [...]

But Yoko has to eat! The Beatles have for years resisted digital licensing of their music. Until now. The Beatles’ Apple Corps has agreed with Rock Band developers MTV Networks and Harmonix to create a Beatles-themed videogame. “I like people having the the opportunity to get to know the music from the inside out,” said Sir Paul [...]

Layoffs are sweeping across the media landscape. Time Inc., the largest magazine company in the world, said Tuesday that it is cutting 600 jobs, or 6% of its workforce, in a major reorganization. Time Inc.’s 24 magazines in the U.S. and their Web sites include Fortune, People, Sports Illustrated and Time. Ann S. Moore, Time [...]

Not every marketer is spooked by the financial crisis. Despite the economic downturn, more than a quarter of marketers plan to increase current marketing and media budgets, according to a survey by the Association of National Advertisers. The survey took the pulse of 1,200 marketers and agency executives during the ANA’s annual conference Oct. 16–19 [...]

NYTimes.com late last week announced the debut of a new video platform designed to infuse video throughout the Web site. Video players are now available on the home page, article pages, blogs and in the video library. The video platform also includes widescreen format for high-definition videos; an individual playback page for each video; a “most [...]

Audio: Ahh, a good laugh first thing in the morning. More than a few laughs — plus a guffaw or two — were provided at a recent forum titled, “Comedy & Media: Do You Really Think That’s Funny?” While the panelists couldn’t help themselves from cracking wise, they took a (pretty) serious approach to how the Web is affecting the comedy business.

While b-to-b marketers are ramping up spending on Web 2.0 tools, a  majority of them (60%) continue to use conventional lead-generation digital marketing tactics, according to a new survey by Forrester Research. The survey took the pulse of 189 b-to-b marketers. It found that just 31% of respondents (or less) have begun to use tactics such as [...]