Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
Archive for Matthew Schwartz
-
Readership for Newspaper Web sites up 15.8% in Third Quarter
Newspaper Web sites attracted a record 68.3 million unique visitors in the third quarter, a 15.8% increase compared with the same period last year, according to the Newspaper Association of America. The third quarter figure is equal to 41.4% of all Web users. In addition, newspaper Web sites generated an average of a little more than 3.5 [...]
-
Comcast Adds More Juice to Web Service
ISP (and cable giant) Comcast said Wednesday that it’s introducing a super fast Internet service in some of its larger markets and will offer faster connections to all of its subscribers within the next two years. The company will initially roll out its wideband Docsis 3.0 in Boston, Philadelphia and Southern New Hampshire, among other areas, and [...]
-
Number of Web Users Let Us Count The Ways
Projections of Internet use are all over the map. eMarketer now estimates that 63.4% of the U.S. population uses the Web at least once per month, and that nearly seven out of 10 Americans will do so by 2013. But that percentage doesn’t jibe with estimates this year from several other companies, including Nielsen Online (164 [...]
-
LinkedIn rolls out B-to-B Network
It was just a matter of time: Social network LinkedIn on Thursday is expected to debut a network catering to the b-to-b crowd, per MediaPost. The LinkedIn Research Network has already partnered with six market research firms to conduct targeted b-to-b research among its network of roughly of 30 million professionals worldwide. Dan Shapero, director [...]
-
Google Analytics Gets an Upgrade
The next generation of Google Analytics has arrived. The search king announced an upgrade of the service this week at the eMetrics Summit in Washington, D.C. The upgrade includes custom reports, advanced segmentation, an API (application programming interface), as well as an updated interface, enhanced data visualizations and an integration with GoogleAdSense.
-
First30Days.com Offers Guidance (and a Guidepost for Digital Entrepreneurs)
Audio: Because of the ongoing credit and mortgage crises, more and more people are looking for guidance online. Ariane de Bonvoisin, founder and CEO of self-help Web site First30Days.com, talks about the Web site and why it’s a prerequisite to be “passionately insane” if you want to succeed as a digital entrepreneur.
-
Will Downturn Take a Bite out of Apple?
Apple Inc. posted a 26% jump in earnings Tuesday on the strength of sales of its iPhone, but Apple CEO Steve Jobs admitted that he doesn’t know how the economic downturn will effect Apple. The company posted fourth-quarter revenue of $7.9 billion compared to $6.2 billion in the year-earlier period. Net profits rose to $1.14 billion [...]
-
Study: Majority or Marketers Lack Understanding of Brand Value
File this one under ‘running in place.’ A majority of senior marketers (55%) lack a quantitative understanding of brand value at their respective organizations, according to a new study by the Association of National Advertisers (ANA) and Interbrand. The survey took the pulse of 118 CMOS and senior marketing executives at ANA member companies. (ANA’s membership [...]
-
Bloodletting Begins at Media Companies
Whoa Nellie. The financial crisis has started to take a major toll throughout media precincts. B-to-b publisher Nielsen Business Media cut 11 positions Tuesday from its Adweek Media Group (Adweek, Brandweek, Mediaweek) as part of a restructuring; the three brands will remain intact but will coordinate content and distribution through a single editorial organization. The Financial [...]
-
An Insider’s Take on Twitter
Puzzled by the phenomenon of “tweets” — rapid-fire text messages that are limited to just 140 characters and is the purview of Twitter? While members of the digerati are convinced Twitter will eventually become a verb (like Google), the Web site still does not have a business model. In an interview with I Want Media, Twitter CEO [...]

