ScribeMedia.org

Create incentive programs to expand broadband’s reach. Develop more environmentally friendly technology. And, oh yes, be prepared to offer advice to the president on all areas of technology. These would be just a few items on the agenda of a White House CTO. Shortly after he launched his quest for the Oval Office Illinois Senator Barack [...]

Internet infrastructure company Akamai Technologies on Tuesday signed a definitive agreement to acquire online ad network acerno for approximately $95 million in cash, subject to certain closing adjustments. The acquisition is designed to enhance Akamai’s Advertising Decision Solutions, a new product line rolling out on Tuesday. The Akamai solutions, in turn, are designed to boost the [...]

Video: Sure, we constantly hear about how an integrated marketing program can work wonders for media buyers grappling with purchasing different types of media. But as the latest installment of ‘The Business of Digital Media’ indicates, ad agencies still have a lot of work cut out for them in order to provide the kinds of multi-channel services their clients increasingly demand.

The TimesOnline has an interesting piece on Facebook founder Mark Zuckerberg. Zuckerberg chimes in on what’s in store for the wildly popular social network, which now has more than 110 million active users. He said Facebook has a “strong advertising business” and is building an international salesforce to improve upon it. Also in the pipeline: [...]

Score one for copyright holders. Mygazines.com, which allowed people to view popular magazines online for free, has shut down following two lawsuits against the Web site. Mygazines probably had to give up most of the store after lawyers representing a large contingent of consumer and b-to-b media publishers (Forbes, McGraw-Hill, Time Inc., Ziff Davis) hammered out [...]

Search giant Google notched a healthy third quarter net income of $1.35 billion, up 26% from $1.07 billion in the same period last year; third quarter earnings per share were $4.24, up from $3.38 in the year-earlier period. Aggregated paid clicks grew 18% compared with the third quarter of 2007. Although Google’s third-quarter earnings weren’t battered [...]

Blame it on Jon Stewart. We love the guy, but the success of “The Daily Show” seems to be sending traditional news executives into a jealous frenzy — and people who tune in to CNN for hard news will be the poorer for it. Of course, the blurring of TV news and entertainment is an [...]

With apologies to David St. Hubbins, lead guitarist of the immortal rock band Spinal Tap, it’s such a fine line between stupid and clever. Just a few months after a controversial cover story in The Atlantic, titled ‘Is Google Making us Stupid,’ comes a new study suggesting that searching online could benefit the brain. The study, conducted [...]

People must work up a healthy appetite keeping up with their 800 friends on Facebook. In what might spark other food chains to follow, Pizza Hut has added the social network for delivery orders. Registered users will be able to browse the entire Pizza Hut menu without leaving Facebook; the application also remembers previous transactions for quick reordering. [...]

In what should surprise no one who works in media markets, a new study shows that 63% of 175 CMOs have increased their spending on interactive/digital marketing while 59% have reduced their spending on traditional marketing. The study, conducted by marketing services firm Epsilon, found that CMOs of the biggest brands have been the early adopters of new media: 42% [...]