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As the Web continues to influence the political process, getting political coverage strictly from the mainstream media is fast becoming a thing of the past. A seminar on digital politics at this week’s Time Warner Summit: Politics 2008 left little doubt that the Web’s influence on politics is only going to grow, and as a result will bring more and more people into the fold.

At most media conferences there are at least a few sparks of disagreement during panel discussions. Not so at the Media & Money confab in New York this week.  Several speakers at the conference agreed that the pain caused by the credit and mortgage crises is just starting to hit the advertising business, according to Mediaweek. [...]

The credit crisis is casting a black cloud over the economy right now, but media companies continue to invest in green. TechWeb’s Financial Technology Network on Tuesday rolled out EcoTech, a new online resource covering green initiatives for business and IT decision makers at financial institutions. The site is designed to address the growing concern in the financial [...]

Online ad prices were starting to erode even before the markets got whacked by the financial crisis. PubMatic’s AdPrice Index for the third quarter reveals that online ad prices declined 27% compared with the same period in 2007. Publishers of all sizes are feeling the pinch of the economic slowdown, PubMatic said. Small sites continue to [...]

Flash video is your friend. The folks at video-sharing service Joost are now aware of that after scrapping its original setup — having users download the site’s free software to watch programming — in favor of Flash video, which is used by Hulu and YouTube. In addition to making video more user-friendly, Joost has also [...]

At this rate, we’re guessing that there are visions of a “tiered” Internet dancing in the heads of senior executives at ISPs like Comcast and Time Warner.  By 2012 “Internet video will be nearly 400 times the U.S. Internet backbone,” according to Cisco (per eMarketer). As David Hallerman, senior analyst at eMarketer, puts it: “To be sure, the Internet is [...]

It could be a cool way for advertisers to cut through all of the clutter or yet another sign of the apocalypse: a full advertising wrap of the exterior and interior of a New York City subway. To support the third season of its “Cities of the Underworld,” History (channel) has become the first brand advertiser [...]

The marketing crowd can now test the commercial waters of MySpace. The News Corp.-owned social network on Monday introduced its MyAds advertising platform, giving the site’s 76 million users a do-it-yourself ad service, per BrandRepublic. The service allows MySpace users to create self-styled advertisements to promote their small business or professional services, which will target other MySpace users [...]

Video: No media buyer ever got fired for buying a 30-second spot on ‘Seinfeld.’ But that was then and this is now. In the latest installment of ‘The Business of Digital Media,’ we discuss the ways in which media companies and advertising agencies can best channel the blogosphere and other Web 2.0 tools. As the Web grows, think ‘divergence’ with other media and not necessarily ‘convergence.’ Plus, the still-vital role of print in a digital age.

Mansueto Ventures, which publishes Fast Company and Inc. magazines, is cutting 20 jobs in a broad cost-cutting effort. Both magazines have bucked the general downward trend in ad pages and ad revenue among business publications (Fast Company was up 31.4% in ad pages in the first half compared with the same period last year, according to Publishers Information Bureau). [...]