Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
Archive for Peter Cervieri
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What’s Next for U.S. Wireless Broadband?
100 Mbps? A look at the technology, market, and investment opportunities in wireless, along with government policies.
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Social Influence Trumps Individual Choice
Insights from anthropology, primatology, network and other behavioral sciences suggest that our behavior is much more socially- than individually-shaped.
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Advertising Research Must Change
Innovative strategies that agencies and clients need to embrace in the next decade include…
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Muslim New Media Producers
Muslim producers in the U.S. and abroad are addressing the narratives of Muslim audiences through multiple media outlets.
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The Platform Wars
Google, Facebook, Apple, Amazon, and Microsoft wage war. What it means for Advertisers.
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Groupon and Foursquare on Local and Location Marketing
At the digital crossroads of Retail and Local marketing are Groupon and foursquare. How will they help retailers grow volume and margin?
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Cause Marketing Case Study
Cause marketing is a collaboration between a brand, a non-profit and interested individuals.
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Would you like some fries with your Cause Marketing Program?
SONIC is building their brand by positioning themselves to everyday people and by giving back to their local communities.












