Peter Cervieri
- Peter Cervieri has written 326 posts for ScribeMedia.Org: The Business, Technology and Culture of Digital Media
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Paying to Watch Sports
In 2010, MLB will continue to focus on developing their wireless application. Over 1 million people have downloaded the MLB app on the iPhone @ $9.99 a pop. MLB will focus on Android, Sprint and all the other platforms that are out there. The goal is to have 3-4 million new app downloads in 2010.
Economist Media Convergence Conference
We will broadcast the next episode of Naked Media live from the Economist Media Convergence Conference in NYC. Dorian is moderating the kick-off panel discussion at the conference on “The Future of Media” with a group of leaders in the industry.
Full Disclosure on Political Talk Shows
I’ve never seen a political talk show in which guests disclose any conflicts of interest or other full disclosure that might be relevant as they spew opinion on health, military or energy policy.
Skype Calls
Since my AT&T cell phone rarely gets reception…anywhere…I’ve started to rely on Skype more and more to make phone calls. It’s pretty satisfying. I always use Skype or Google Chat to talk to other people who are on their computers, but haven’t really used Skype to make calls to phones.
The Way Forward for the Advertising Industry
There has never been a year quite like 2009. The simultaneous impact of technology and the global economic downturn have disrupted the advertising industry. What are some agencies doing and what do others need to do to take advantage of the unfolding opportunities? R/GA’s Bob Greenberg and Barry Wacksman lead a discussion on the way forward.
AT&T How Doth You Scorn Me
My question is if my 2 year contract requires me to commit to paying about $100 per phone to AT&T each month, isn’t AT&T required to provide reasonable service in return? Am I allowed to break the contract, arguing lack of performance on their end?!?
Webcasting with Adobe Connect
Adobe Connect is kind of like the Cadillac of webcast tools. And a Cadillac with all the options. It’s definitely geared towards the business market.
Social Media Monitoring Tools
We’re webcasting a Social Media Monitoring panel discussion right now. Below is a non-exhaustive list of monitoring tools and places to go to keep up with the newest and greatest tools. I’ve been putting it together with other online participants while watching the panel.
Kodak Image Makers: Top Brass
In this panel from Advertising Week, Advertising industry leaders share insights from all corners of the globe on building and sustaining brands in the 21st Century.
The New Economics of Advertising
How are agencies being valued today? How does Wall Street currently view this business? What are the emerging forces that will drive positive stock prices? How are the internal economics of agencies changing? A group of top financial minds confront these questions as well as how their answers can help forge an economically viable future for the industry.
