Peter Cervieri
- Peter Cervieri has written 141 posts for ScribeMedia.Org
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Social Ad Network Solutions
Video: There are easily over fifty social ad network solutions today. Find out directly from the social ad networks what differentiates them from one another. Also hear client case studies.
Social Advertising Metrics
Video: Many companies continue to stress that “engagement” is the most valuable component of campaigns on social networks. If that’s the case, how do we measure engagement and are there other metrics that we should be looking at?
Branded Experiences on Social Networks
Large brands spend billions of dollars every year on advertising. More and more brands are migrating their ad dollars online, following their target audiences from print to digital. A few of those large brands talk about how much they are allocating to social networks. Find out what has worked and what hasn’t as […]
Datavideo HS-1000
Video: We just brought the Datavideo HS-1000 to a 250 person social media conference we produced on Monday @ the Tribeca Rooftop for a live action workout. It did not disappoint. We had two HD cameras and speaker PowerPoints from a laptop coming into the board. We did a live mix out to 6 plasma screens located around the venue. We also recorded the live mix straight to a Datavideo DN-300 hard disk recorder.
The Future of Mobile Video
I’m moderating a panel at Streaming Media West next week in San Jose. The title of the session is Mobile Video Research Findings: Analyzing the Opportunity.
Eric Schmidt on Corporate Sustainability
Video: Eric Schmidt spoke at the Corporate Eco Forum in San Francisco recently. He talked about the intersection of creating energy efficient offices and buildings and common business sense.
HD Event Production
We’re producing an event next week at the Tribeca Rooftop called The Social Advertising Summit, which is all about how brands can engage consumers through social media.
It’s a day long event of panel discussions followed by drinks on a beautiful rooftop. About 300 people will attend.
Topics include current advertising models and the challenges facing social […]
Tooting My Green Horn
every other advertisement on TV is one of these fossil fuel companies tooting their own horn about how green they are, how much they care about the earth, the environment, the local communities where they drill / mine.
NY Times Frustrates Reader, Leaves Him Hanging
Alas, my run at the perfect weekend was ruined at 9am this morning by an unsatisfying NY Tmies article. The offending party is Jonathan D. Glater, author of Billionaires Yacht Rivalry Spills into Courtroom. The author drew me into his article by using big names and big words such as “Larry Elison”, “Billionares”, “Courtroom”, and “Lawsuite”, and then left me hanging by not explaining the most important fact around which the story is built, namely why is Billionaire A is suiing Billionaire B?
Gynormous Manfrotto Tripod Eats Unsuspecting Drunk
Brad took this picture of me after I explored the manfrotto tripod’s enormous height capabilities for the first time. I kept pulling and pulling on all the legs until they were fully extended. by the time I was done the tripod was 7 feet high.
