Peter Cervieri
- Peter Cervieri has written 153 posts for ScribeMedia.Org: The Business, Technology and Culture of Digital Media
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OMG…Barack Obama is Boring
I’m consistently shocked that democratic candidates can’t debate, especially since most of them went to schools where the debate team gets letter jackets, and regularly get their shirts handed to them.
High Def Hard Disk Video Recorders
We put the Datavideo DN-300 and DN-400 hard disk video recorders through a workout at the Streaming Media West conference in San Jose this past week. We were filming all the keynotes and sessions from the conference.
Can Social Networks Be An Advertising Medium?
Video: Advertisers no longer look to advertise using a simple model of reach and frequency–but rather more of a reach and engagement model. Given the growing importance of engagement, branded social media applications offer advertisers a unique opportunity to use social networks to engage in an emotional, efficient way with their target audiences. By doing so they are building social brand loyalty.
Being First to the Party
One of the things we talked about was launch strategy, the question of whether to hit one market first, or to pursue a simultaneous launch strategy in key markets so that you don’t wake up six months after you launch in the US and find out that someone in China has re-engineered your solution and beat you to the Chinese market.
Datavideo HS-1000
Video: We just brought the Datavideo HS-1000 to a 250 person social media conference we produced on Monday @ the Tribeca Rooftop for a live action workout. It did not disappoint. We had two HD cameras and speaker PowerPoints from a laptop coming into the board. We did a live mix out to 6 plasma screens located around the venue. We also recorded the live mix straight to a Datavideo DN-300 hard disk recorder.
The Future of Mobile Video
I’m moderating a panel at Streaming Media West next week in San Jose. The title of the session is Mobile Video Research Findings: Analyzing the Opportunity.
Eric Schmidt on Corporate Sustainability
Video: Eric Schmidt spoke at the Corporate Eco Forum in San Francisco recently. He talked about the intersection of creating energy efficient offices and buildings and common business sense.
HD Event Production
We’re producing an event next week at the Tribeca Rooftop called The Social Advertising Summit, which is all about how brands can engage consumers through social media.
It’s a day long event of panel discussions followed by drinks on a beautiful rooftop. About 300 people will attend.
Topics include current advertising models and the challenges facing social […]
Tooting My Green Horn
every other advertisement on TV is one of these fossil fuel companies tooting their own horn about how green they are, how much they care about the earth, the environment, the local communities where they drill / mine.
NY Times Frustrates Reader, Leaves Him Hanging
Alas, my run at the perfect weekend was ruined at 9am this morning by an unsatisfying NY Tmies article. The offending party is Jonathan D. Glater, author of Billionaires Yacht Rivalry Spills into Courtroom. The author drew me into his article by using big names and big words such as “Larry Elison”, “Billionares”, “Courtroom”, and “Lawsuite”, and then left me hanging by not explaining the most important fact around which the story is built, namely why is Billionaire A is suiing Billionaire B?
