Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
Archive for Peter Cervieri
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Magical Marketing Beans
Marketing is no longer a spectator sport…it’s a contact sport. Think Roller Derby.
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Dell Social Media – Linking Conversations to Sales
Analyzing social media data and correlating social media conversations that mention the brand to actual purchases.
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Coca-Cola Taps Into Real-time Social Data
Coke takes us on a high speed, data-infused action thriller.
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Robert Groves on the 2010 US Census
What are the key takeaways of the 2010 Census for business, media and advertisers?
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In Pursuit of a More Efficient and Effective Media Strategy
The Future is Now: CBS research holds great promise for helping advertisers optimize their media buys within and across all media.
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Balance Transparency, Information, and Life On Twitter
EXPRESS CMO outlines the fashion brand’s digital strategy for 2011.
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Bring Social Conversations back to your Web Site
Take advantage of social APIs to develop community on your Web site.
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Relevance in the Post-Advertising Age
Bob Garfield on the death and resurrection of the advertising industry.
