Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
Archive for Peter Cervieri
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Neuromarketing and Biometrics 101 for Advertisers
3 experts discuss neuromarketing methodologies and appropriate uses.
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Hyperlocal News
A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market.
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Brands Become Platform Agnostic
It’s the content that matters, not buying TV, Radio, Web, Mobile or Print.
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Advertising Research Foundation Turns 75
A history lesson on the ARF, its founding mission and current role within the advertising ecosystem.
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Online Marketing Tactics for Start-ups
Do the things that don’t cost you money right so that when you do spend money you get high ROI.
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US Census Implications for Marketers and Advertisers
The United States is moving from unofficially to officially being a multicultural nation.
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ConAgra Online Video Advertising Strategy
Reaching new viewers online and the power (and cost) of targeting.
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Publishers Take Technology Back in-House
Interview with IDG CEO Bob Carrigan – where is the growth for publishers?
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BRAVO – Buzz Building Machine
An entertainment brand that focuses on creating buzz and driving the cultural conversation across platforms.
