Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
Archive for Peter Cervieri
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Online Video Analytics and Advertising
TubeMogul’s Brett Wilson gets in the hot seat to talk about trends in online video.
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What Online Video Advertisers Want
Julian Zilberbrand, SVP, Digital Director, Starcom Mediavest Group, on what buyers are looking for from vendors.
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Monetizing Original Web TV Programming
There are no get rich quick schemes in the world of online video. Prepare to break a sweat and earn your money video producers.
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Google TV and the Death of the Cable MSO
What can Google TV do for TV Networks that Cable Companies Can’t Do?
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Transmedia Storytelling
Jeff Gomez, CEO of Starlight Runner Entertainment teaches a Transmedia Master Class.
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Strategy is the New Creative
When should brand advertisers bring publishers and technology partners to the table?
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Retargeting is the Winner
Anne Hunter of comScore crunches the numbers and makes a verdict. Retargeting is the cat’s meow.
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There’s An App for That
How will the App store impact the future landscape of technology development and commerce?
