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Video: News organizations may be under even more attack from social media than music. How are people reading the news now? What do they want from news in the age of social media? How is the mainstream news media responding to this challenge — and how is the definition of mainstream news changing?

Learn how to gain maximum insight from your advertising research through this innovative, interactive forum. Featuring “real world” case studies and best practices presented by experts from throughout GfK, one of the world’s largest research providers. This educational forum offers actionable strategies for working with your research providers to get the most out of your [...]

VIDEO: Learn how to attract the toughest to reach targets for your survey research. Greenfield Online presents 10 tips designed to effectively survey business and IT professionals.

The web is a playground for copyright infringement of all types, whether if be music, movies and/or software. Many Producers are skeptical to showcase there work online for fear of it being stolen.
More in fact wonder when DRM (digital rights management) will be a reality so that they may monetize their work online. Are [...]

VIDEO: Innovative digital agency execs take the stage and explain how their unique business models are custom-built to react quickly to current and future challenges.

iO™ global invites you to watch the 5th Roundtable in its Mobile Experience Leadership Series. TOPICs covered in this session include: Is “on-deck” the consumer choice or the next walled garden? And what is needed to spark main stream adoption of new data services?
Speakers: Joe Plummer – Chief Research Officer, The ARF, Jane Clarke – [...]

TNS Media Intelligence CEO Steve Fredericks shares his vision of the future of advertising based on his new book, StrADegy: Advertising in the Digital Age, and a panel of industry executives respond.
Today, technology permeates every aspect of life. Consumers depend on Blackberry, GPS Navigation, TiVo and online community networks; as the latest technological developments and [...]

Following Steve Fredericks keynote presentation at the Advertising Research Foundation Annual Conference, Bob DeSena organized a panel discussion to talk about advertising in the digital age.
Watch as a panel of industry executives responds to Steve’s comments.
MODERATOR Bob DeSena – Managing Director, North America, iO Global
PANELISTS
Bruce Goerlich, EVP & Director, Strategic Resources, ZenithOptimedia USA
Renetta McCann – [...]

Michael Raynor of Deloitte Consulting shares insights from his new book, The Strategy Paradox: Why Committing to Success Leads Corporations to Failure – and What to Do about It. Raynor helps the audience understand how to maintain commitment to their strategic direction while adapting to marketplace changes.
Following Michael Raynor, industry executives will discuss the implications [...]

Michael Raynor of Deloitte Consulting shares insights from his new book, The Strategy Paradox: Why Committing to Success Leads Corporations to Failure – and What to Do about It. Raynor helps the audience understand how to maintain commitment to their strategic direction while adapting to marketplace changes.
A compelling vision. Bold leadership. Decisive action. Unfortunately, these [...]