Russell Lack

  • Russell Lack has written 1 posts for ScribeMedia.Org: The Business, Technology and Culture of Digital Media
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Hurrah! UK Marketing sector “not dead yet…”

With the average tenure of a marketing director in a large company being 20 months, even in good times, the prospect of a recession or stagnancy induces paralysis in many marketeers; Is it my customer? Is it one of my agencies? Was it the last campaign? Should I pull the next campaign? Why isn´t research giving me any answers? Where am I gonna work next? Who´d have me?