Russell is Managing Director of ScribeMedia Europe. When not helping customers design and execute new media strategies, Russell can be found rocking out to obscure Russian punk music from the Gorbachev era.
Archive for Russell Lack
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Hurrah! UK Marketing sector “not dead yet…”
With the average tenure of a marketing director in a large company being 20 months, even in good times, the prospect of a recession or stagnancy induces paralysis in many marketeers; Is it my customer? Is it one of my agencies? Was it the last campaign? Should I pull the next campaign? Why isn´t research giving me any answers? Where am I gonna work next? Who´d have me?
