Raymond Nadeau is the author of the New York Times Business best-seller, Living Brands. He is also secretly pro-communist – or at least populist. He wants to change the world through branding – Prada for the People – Luis Vuitton for all.
Archive for Raymond Nadeau
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Creative Intelligence Network
Intelligence and Creativity don’t always go together. In the case of GDR Creative Intelligence, it’s the basis of a perfect marriage. Unbranded Branding. Aesthetic Messaging. Three Dimensional Experiences. The Alchemy of Emerging Trends and Ideas made Manifest by Design – these are the subjects explored in my thought provoking interview, with Kate Ancketill, owner and president of GDR.
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Holocaust Remembrance Day. Branding Heroism. Branding Triumph.
The Faces of Redemption.
The recent inauguration of the United States of America’s first African American President was made even more poignant because of the history of despair, survival and sustained grace of African Americans – many of whom might be considered the ladders that enabled this momentous, historical, national ‘redemption’. While ladders are essential, [...] -
Wired to Care: How Companies Prosper When They Create Widespread Empathy
What’s the critical difference between Nike and every other shoe company on the planet? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years? Business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away.
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Money Can Buy You Love
Let’s be honest. Many of us purchase gifts for others intended to say more about ourselves rather than to express appreciation of the person or persons we think we know or love.
And, perhaps even more self-servingly, we sometimes second-guess persons, particularly clients, bosses, girlfriends or boyfriends, with “tributes” that we know will appeal [...] -
The Mummy Meets Olympia – It’s Not Nearly Monstrous
What the Mummy and Olympic commercials have done is create something new, something less deceptive — something less deja vu. They have created an example of a new type of co-branding, one that is based on something I call hyper-reality.
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Advertising Redemption. Army Strong. Army Wrong
The agency responsible for this piece of trash should be put behind enemy lines with a water pistol.
