Archive for Steve Rappaport

  • Steve Rappaport

    Steve Rappaport, Advertising Research Foundation Knowledge Solutions Director, is responsible for creating the knowledge resources, tools and services which help members build brands. He is author of The ARF Listening Playbook and lead author of the best-selling The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Wiley 2007). The ARF Listening Playbook draws upon Steve’s decades of experience in listening, through harvesting online content, media content analysis, issues analysis, text analytics and unstructured data management.

  • Listening Playbook for Brand Marketers

    Listening Playbook for Brand Marketers

    Advertiser, marketer and agency interest in mining conversations to generate new consumer insights has exploded.

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