Tom Small
- Tom Small has written 26 posts for ScribeMedia.Org: The Business, Technology and Culture of Digital Media
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Content Production for the Web
Video: With the explosion in online media content, new audiences are interacting with new kinds of content in new ways. Industry standard values have become disrupted and traditional content creators are adapting. What are some of the underlying threads in media content productions that are enduring and what new qualities are taking hold? What changes have new web structures brought about? What kinds of expectations must content creators have when the audience is in control?
Content Delivery Network Pricing, Costs for Outsourced Video Delivery
Video: Whether you’re in an organization that needs to deliver lots of video or a smaller company that needs to deliver only a few videos, the going rate for these services can still be hard to figure out. What variables determine the final price? What is the going rate when you outsource delivery and storage to a third party?
Video Search: Finding Content In A Thousand-Channel Universe
Video: With the arrival of “video everywhere” and increasing online video viewership, what role does search need to play to make it easier for consumers to find what they want to watch? Indexing and chapterizing video to make it easily searchable can make the content much more valuable and effective, but that alone won’t increase consumption.
StreamingMedia Industry Drivers - Analysts, Future Trends & Business Models
Video: An open discussion with some of the leading analysts who cover the infrastructure, advertising and content markets within the online video industry. Hear what analysts at IDC, Wainhouse, Forrester and others think about where the market is going, where the real opportunities are and what the disruptors will be in the ecosystem for online video. Learn about new business and revenue models these analysts are tracking and find out what technologies they are most excited about.
The Outlook For Investment In The Online Video Sector
Video: As industry participants, we already know who our customers are, what they want, and how we are going to deliver it, but how many of us really know how much an online video company is worth?
Broadband Digital Media, ‘Crunch Time’ - Pressure to Monetize Traffic
Video: How can companies monetize their content and traffic at rates that can cover operations costs and generate some level of profitability? Only companies that solve the monetization problem will have valuable businesses over the long term.
Marketing Your Academic Institution With Online Video
Online video has been well adopted by the corporate world. The ROI is getting better, and the toolsets are leading to rapid development of media assets. But while corporations are using web video as a targeted marketing tool to drive customers to their businesses, academia has yet to embrace this opportunity to drive student enrollment.
StreamingMedia: Evaluating and Choosing The Right Methods Of Video Delivery
Video: With all the various means of distribution and protocols available for video today-CDN, P2P, streaming, progressive download-there is still no single solution that will meet all customers’ needs perfectly across all platforms and devices. Learn the various methodologies for content distribution, as well as the pros and cons of each type.
StreamingMedia: P2P and Next Generation Delivery Networks
Video: Within the past year, a host of new content delivery companies based on P2P and other delivery solutions are stepping up to challenge the traditional way of delivering video. But confusion still reigns as to exactly how their technology works, what their value propositions are, and how they differ from other solutions in the market. This special demo session gives four new companies in the space the chance to showcase their technology and answer questions about their solutions.
Tools And Best Practices For The Enterprise Streaming Media Department
Video: Four frontline streaming media professionals to discuss their favorite toolsets and techniques for producing enterprise communications and training content. Premiere or Final Cut Pro? Camtasia or Captivate? Flash or Silverlight? Or all of the above? What works and what should be avoided?
