Finance For Media Professionals
Finance for Media Professionals, a 3-hour online video course that includes support in our social media community.
Watch the video below to learn about the course.
Professor Ed Fields uses the financial statements of Time Warner (included as a PDF for download with the video), comparing the company with those of Google, Yahoo and others, as case studies.
About the Instructor
Over a 30-year career, Prof. Fields has advised organizations ranging in size from $5 million in annual sales to many Fortune 100 companies, as well as government agencies, educational institutions and trade associations. He is the author of two books on financial management, a member of the faculty at the Baruch Graduate School of Business, and a course leader and lecturer at the American Management Association. His combination of practical experience and financial knowledge is unparalleled, and his teaching style makes finance easy to grasp.
One Little ‘Secret’: Shhhhh
While this course uses the financial statements of Time Warner and is geared toward media professionals, it’s valid for people in other industries, too. You can watch this course from any industry and gain a quick and deep understanding of how to read financial statements, understand financial flows and improve your business, whether it’s a one-person consultancy or a giant multinational.
Future Courses
Future courses following on this one will cover such topics as:
Financial Ratios: Indicators used to evaluate profitability and financial trends. Participants will also learn to use ratios to evaluate the desirability of future launches of products and services sales. Key ratios include:
- Gross Margin
- Contribution Margin
- Operating Margin
- Inventory Turnover
- Days Sales Outstanding
- Return on Assets
- Return on Equity
Evaluating Product and Business Profitability
Analysis, decision-making and performance measurement as related to:
- new products
- evaluating product mix
- pricing strategy
- fixed / variable cost decisions
- distribution channels
- sources of supply
- investing in additional sales people
- evaluating high growth and mature products
Return on Investment Analysis
- Cash Flow Forecasting
- Discounted Cash Flow
Using discounted cash flow techniques to measure and analyze a wide variety of business situations, including: major contract negotiations; asset leasing; capital expenditure analysis; business expansion planning; evaluating market/customer/product profitability issues; acquisition of other companies/businesses; joint ventures, strategic alliances; major advertising, promotional efforts and more.
Analysis of Customers and Competitors
The program will assist managers to understand how to analyze their competitors using sophisticated financial analytical techniques. We will examine how to obtain and analyze critical financial and statistical information about companies with which they compete. Various sources of information in the public domain will be examined and analyzed . This discussion will include a reading and analysis of your company’s annual report and 10K. Other companies will be identified.
Media Partners
Course Information
Module One: Learn to Read, Understand and Use Financial Statements: $129 (includes membership for future discounts)
Module One and Future Modules: $299 (See below left for future courses)
In these financially distressed times, you need more than ever to:
- understand the way money flows in your organization;
- bolster your financial skills and learn the finance behind decision-making;
- know how to interpret budgets, secure funds, earn revenue, and do more with available resources.
How do you turn your CFO into an ally and get to “yes” for more of your projects? Your ability to get funding for creative projects requires that you understand how companies financially make decisions.
Whether you’re a creative media professional, an advertising executive, a producer, a publisher, an entrepreneur or in any other area of the media industry, this seminar will help you build skills that will make you more valuable, help you keep the job you have, get a new job, secure new business and make you a stronger competitor in today’s marketplace.
In less than three hours, we teach you in depth how to read and understand:
- Balance Sheets;
- Income Statements;
- Cash Flow Statements;
and, crucially, why you should care about all of them.
Learn how analyzing financial statements will tell you what a company can — and can’t — afford to do.
Outcomes
After taking this course, you will improve your understanding and awareness of the financial information available in any media company, and learn how to improve decision-making and performance management. The more you understand the financials of a company, the more you will grasp the connection between a creative product and how that product is sold to the marketplace, and provides the financial support that keeps the business going.
Plus, learn how to get money for the projects you want to launch. The budget in an organization doesn’t go to the best projects. It goes to good projects that are best presented in financial terms. The more you understand about how the company makes financial decisions, the greater your ability is to get the funding.
Price
Module One: Learn to Read, Understand and Use Financial Statements: $129 (includes membership for future discounts)
Module One and Future Modules: $299 (See below left for future courses)
Watch the video below to see choice excerpts from the course.
For questions about this course, or if you would like to request that we produce a course for your company, to join our mailing list to learn about upcoming events, please contact us using our contact form or call 212.353.0022 x7001.
