ScribeMedia.org

Aggregation is the key to the new journalism, the very act of aggregation can be valuable. High-velocity production, more similar to broadcasting, like a “text broadcast”. People want “snackable” content, see what’s happened in the last hour.

Many publishers have tried to address this problem by going head to head with Google’s indexing and retrieval services, attempting to improve performance using decades of work in semantics and ontological research. Of course, this track is aimed at going against Google’s greatest strength. Publishers can provide value at exactly the point at which Google is weakest; integrating with task, context and work flow.