ScribeMedia.org

John Caron on personalizing the mobile shopper experience and 3D Augmented Reality in Retail.

There is a clear correlation between social media buzz and television ratings. The social TV phenomenon has been fueled by the explosive use of other screens-notably phones and tablets.

Bryan Fuhr, SVP, Director of Strategy, Havas Digital is working with his clients to build their next generation digital platforms.

As with many other major brands, Subaru is shifting from broadcast and print to the digital and social spaces.

Brands acknowledge that there are better ways to reach and talk to customers than the techniques we’ve used in the past.

Denise McDevitt cites the Effie Awards as recognizing marketing communications that address a challenge and deliver on its promise.

To increase the value of their earned media relationships, brands will better partner with customers to create improved experiences and engagement by collaborating on real things with more meaning than a tweet.

Rob D’Asaro, OMD’s US Director, Digital Strategic Alliances, has seen the changes in the ways broadcast and online video advertising have been purchased over the past few years.

As the media landscape becomes increasingly complicated, brands are addressing change on multiple fronts, such as platforms, devices and content creation.

Companies are in peril if they fail to evolve their understanding of how consumers are interacting with each other and brands.