Advertising

  • Premium Video Advertising Holding Its Own

    Premium Video Advertising Holding Its Own

    via Advertising, Business

    While CPM’s associated with typical youtube videos uploaded by users get about $10 – $20, CPM’s associated with premium content are holding their own, at around $40 – $50.

  • Why Advertising is Creepy

    Why Advertising is Creepy

    via Advertising, Business

    Our most recent Naked Media show was broadcast live from the offices of the Interactive Advertising Bureau, a partner on the Naked Media WebTV series. We sat down with IAB president and CEO Randall Rothenberg.

  • Advertising, Meet Online Video

    via Advertising, Recent Events

    Join us for our next live webcast. We have Randall Rothenberg, President of the Interactive Advertising Bureau, Dina Kaplan, co-founder of Blip.tv, and Steven Rosenbaum, CEO of Magnify.net to talk about online video advertising.

  • Teg Grenager – Adap.tv

    Teg Grenager – Adap.tv

    via Advertising, Business

    Innovation in online video advertising is important because pre-roll ad units are not delivering the most value to viewers, advertisers and publishers. Today, the overwhelming volume of ad spending for online video is repurposing 30 second TV ads for online delivery.

  • Brian Shin – Visible Measures

    Brian Shin – Visible Measures

    via Advertising, Business

    Ad networks and video platforms have to increase the confidence of advertisers so they allocate more budget to online video campaigns. Visible Measures is trying to provide the analytics and measurement tools to help advertisers get a sense of how effective their campaigns are.

  • NBC Digital Ad Sales – Olympics and Network Shows

    NBC Digital Ad Sales – Olympics and Network Shows

    via Advertising, Business, Staff Picks

    As part of a cross platform package, NBC is selling online Olympics ad inventory @ $45 CPM versus the typical $10 – $20 CPM for their network shows. Sponsors cannot buy an online only package. They have to buy the cross platform mix. So what does this mean for the Olympics?

  • The Way Forward for the Advertising Industry

    via Advertising, Business

    There has never been a year quite like 2009. The simultaneous impact of technology and the global economic downturn have disrupted the advertising industry. What are some agencies doing and what do others need to do to take advantage of the unfolding opportunities? R/GA’s Bob Greenberg and Barry Wacksman lead a discussion on the way forward.

  • Social Media Monitoring Tools

    via Advertising, Peter's Beard

    A non-exhaustive list of monitoring tools and places to go to keep up with the newest and greatest tools.

  • Kodak Image Makers: Top Brass

    via Advertising, Business

    In this panel from Advertising Week, Advertising industry leaders share insights from all corners of the globe on building and sustaining brands in the 21st Century.

  • The New Economics of Advertising

    via Advertising, Business

    How are agencies being valued today? How does Wall Street currently view this business? What are the emerging forces that will drive positive stock prices? How are the internal economics of agencies changing? A group of top financial minds confront these questions as well as how their answers can help forge an economically viable future for the industry.

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