At the digital crossroads of Retail and Local marketing are Groupon and foursquare. How will they help retailers grow volume and margin?
Advertising
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Cause Marketing Case Study
via AdvertisingCause marketing is a collaboration between a brand, a non-profit and interested individuals.
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Would you like some fries with your Cause Marketing Program?
via AdvertisingSONIC is building their brand by positioning themselves to everyday people and by giving back to their local communities.
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Magical Marketing Beans
via AdvertisingMarketing is no longer a spectator sport…it’s a contact sport. Think Roller Derby.
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Dell Social Media – Linking Conversations to Sales
via AdvertisingAnalyzing social media data and correlating social media conversations that mention the brand to actual purchases.
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Coca-Cola Taps Into Real-time Social Data
via AdvertisingCoke takes us on a high speed, data-infused action thriller.
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Robert Groves on the 2010 US Census
via AdvertisingWhat are the key takeaways of the 2010 Census for business, media and advertisers?
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In Pursuit of a More Efficient and Effective Media Strategy
via AdvertisingThe Future is Now: CBS research holds great promise for helping advertisers optimize their media buys within and across all media.
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Balance Transparency, Information, and Life On Twitter
via AdvertisingEXPRESS CMO outlines the fashion brand’s digital strategy for 2011.
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Bring Social Conversations back to your Web Site
via AdvertisingTake advantage of social APIs to develop community on your Web site.
