Managing and tracking your advertising assets across multiple mediums and devices.
Advertising
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AppNexus Makes Advertising More Personal, Profitable
via Advertising, Startup BlogReal-time ad platforms will turn advertising into an increasingly intimate business. AppNexus CEO Brian O’Kelley explains why this future shouldn’t be feared.
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Best Buy does the Super Bowl Shuffle
via AdvertisingChief Marketing Officer Barry Judge talks about the companies cross-platform marketing strategy
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ACT NOW – Video Advertising at Rock Bottom Prices
via AdvertisingGoogle Video Advertising’s Mike Steib on where to find the value, both online and on TV.
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The Role of Research in Advertising
via AdvertisingResearch is about generating insights that lead us to better decisions.
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Embracing Failure in Advertising
via AdvertisingANA President Bob Liodice on the fear of failure and what it means to the brand / agency relationship?
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The Creative Process Behind a New Product Launch
via AdvertisingStan Hainsworth, former Creative Director of Nike, Lego and Starbucks, and founder of Tether, a creative agency that represents Gatorade.
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Gatorade Reinvents Its Product Line
via AdvertisingSarah Robb O’Hagan, CMO, Gatorade talks about reinventing a brand.
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Online Video Analytics and Advertising
via Advertising, Business, TechnologyTubeMogul’s Brett Wilson gets in the hot seat to talk about trends in online video.










