The music industry, as late adopters to the new media world, are in need of alternative revenue streams to revive their bottom lines. In a world where piracy flourishes, new methods, such as product placement, are being explored to increase revenues. But will the public backlash?
Living Brands
-
Creative Intelligence Network
via Living BrandsIntelligence and Creativity don’t always go together. In the case of GDR Creative Intelligence, it’s the basis of a perfect marriage. Unbranded Branding. Aesthetic Messaging. Three Dimensional Experiences. The Alchemy of Emerging Trends and Ideas made Manifest by Design – these are the subjects explored in my thought provoking interview, with Kate Ancketill, owner and president of GDR.
-
Holocaust Remembrance Day. Branding Heroism. Branding Triumph.
via Living BrandsThe Faces of Redemption.
The recent inauguration of the United States of America’s first African American President was made even more poignant because of the history of despair, survival and sustained grace of African Americans – many of whom might be considered the ladders that enabled this momentous, historical, national ‘redemption’. While ladders are essential, [...] -
Money Can Buy You Love
via Living BrandsLet’s be honest. Many of us purchase gifts for others intended to say more about ourselves rather than to express appreciation of the person or persons we think we know or love.
And, perhaps even more self-servingly, we sometimes second-guess persons, particularly clients, bosses, girlfriends or boyfriends, with “tributes” that we know will appeal [...] -
The Mummy Meets Olympia – It’s Not Nearly Monstrous
via Living BrandsWhat the Mummy and Olympic commercials have done is create something new, something less deceptive — something less deja vu. They have created an example of a new type of co-branding, one that is based on something I call hyper-reality.
-
Advertising Redemption. Army Strong. Army Wrong
via Living BrandsThe agency responsible for this piece of trash should be put behind enemy lines with a water pistol.

