Brands Infiltrate the Music Industry?
The music industry, as late adopters to the new media world, are in need of alternative revenue streams to revive their bottom lines. In a world where piracy flourishes, new methods, such as product placement, are being explored to increase revenues. But will the public backlash?
Creative Intelligence Network
Intelligence and Creativity don’t always go together. In the case of GDR Creative Intelligence, it’s the basis of a perfect marriage. Unbranded Branding. Aesthetic Messaging. Three Dimensional Experiences. The Alchemy of Emerging Trends and Ideas made Manifest by Design – these are the subjects explored in my thought provoking interview, with Kate Ancketill, owner and president of GDR.
Holocaust Remembrance Day. Branding Heroism. Branding Triumph.
The Faces of Redemption.
The recent inauguration of the United States of America’s first African American President was made even more poignant because of the history of despair, survival and sustained grace of African Americans – many of whom might be considered the ladders that enabled this momentous, historical, national ‘redemption’. While ladders are essential, […]
The Mummy Meets Olympia – It’s Not Nearly Monstrous
What the Mummy and Olympic commercials have done is create something new, something less deceptive — something less deja vu. They have created an example of a new type of co-branding, one that is based on something I call hyper-reality.
Advertising Redemption. Army Strong. Army Wrong
The agency responsible for this piece of trash should be put behind enemy lines with a water pistol.
