Google’s In-Game Advertising: Not to Be Ignored
I was asked by a reporter from CNET (where I’ve contributed) what I thought about Google’s announcement that they’re launching advertising for games. A lot’s not clear about what Google’s doing, but that they’re getting into gaming is certainly an endorsement of the platform as a place for ads, and means others will pay […]
Avoiding Text Messaging Fees Via Twitter
A significant portion of the recent Naked Media show was on fees for mobile (cellphone) use, and how people are going directly to the Web to get video and other material rather than subscribing and paying a new fee for a subscription, on top of their data plans.
Occurred to me today that the mobile […]
Naked Media: Mobile (Wo)Man on the Street
For another of our Naked Media “Man on the Street” interviews, we went out to find out ahead of our show on mobile communication to ask how people are really using their cellphones and smartphones. And, as usual, we discovered that the average person — at least in the Wall Street district park we frequent […]
ABC’s Albert Cheng: It’s Revenue Per *Episode*
Last week, while much of the New York media zigged over to Ad Week ongoings, we zagged to San Jose, California, for Streaming Media West. There, Disney-ABC digital media EVP Albert Cheng showed off ABC TV’s new Web-based video player and said that what seems like a “closed” strategy — forcing people to watch the […]
The Next Naked Media Show
Next Naked Media: All About Mobile. Noon ET, Thursday, Send questions, in comments.
Jerry Rocha, Senior Director of Mobile Media and Advertising at Nielsen Mobile and Bob Walczak, CEO of Ringleader Digital, a mobile advertising network, join host Dorian Benkoil for a lively discussion that will cut through the hype and buzz. (As hype-y and […]
Things I Learned from David Rose
UPDATE: David Rose makes it even better, improving on the below.
Angel investor and pitch expert David Rose was in fine form at the Shake Shack gathering this evening, holding court and telling us the key traits he tells his biz school students make an entrepreneur. They are, as I remember:
Integrity. The most important trait. Rose […]
Naked Media: Mobile Media — Defining Opportunity
Photo by Gaetan Lee
Naked Media Registration
Date: September 18
Time: 12pm (aka: High Noon)
Price: Free
To register for this Webcast, please visit ScribeLive.
About Naked Media
Naked Media cuts through the bloviation, challenges the conventional wisdom and gets at real issues that provide “aha” moments for the executives who are watching and participating. You can watch past episodes here.
For years, […]
Covering the Online News Association Conference
http://www.twitter.com/dorianbenkoil, and the ONA site: http://journalists.org/2008conference/
On Newspapers Canceling AP
Earlier, I saw the AP having trouble if a group of Ohio papers didn’t use it. Now, Jay Rosen points us to to a Wired pickup that links to this story from the MinnPost about Minneapolis Star Tribune sending the AP the requisite two-year notice that it intends to cancel. This after five other papers […]
Making Money in Web Video
Jennie Bourne, author of Taking Your Video to the Web, tells Naked Media host Dorian Benkoil at the Web 2.0 Best Practices Conference what it takes to cost-effectively make money with Web video. It’s about:
Keeping costs low
Product placement
Using the video to market something else from which you make money
These from Jennie […]
