Research is about generating insights that lead us to better decisions.
Blogs
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Embracing Failure in Advertising
via AdvertisingANA President Bob Liodice on the fear of failure and what it means to the brand / agency relationship?
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Christmas Card from Mark Wagar, Empire BlueCross Blue Shields
via Peter's BeardA Christmas letter from my Health Insurance Company’s CEO.
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Mapping Carbon Emissions, SourceMap Paves Eco-Conscious Markets
via Startup Blog, TechnologyCompanies are rapidly hopping on the ‘green’ bandwagon, hoping to entice increasingly eco-conscious customers with biodegradable packaging and small carbon footprints. But how can executives and consumers be completely sure which corporations are the most earth-friendly? Enter SourceMap.
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Top 10 List of Top 10 Lists of 2010 (INCLUDES PICTURES)
via Peter's BeardClick on Me. You Know You Can’t Resist Finding Out Who Made The Top 10
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The Creative Process Behind a New Product Launch
via AdvertisingStan Hainsworth, former Creative Director of Nike, Lego and Starbucks, and founder of Tether, a creative agency that represents Gatorade.
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Gatorade Reinvents Its Product Line
via AdvertisingSarah Robb O’Hagan, CMO, Gatorade talks about reinventing a brand.
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Venture Capital Investing in 2011
via Business, Startup BlogThree leading New York venture capital firms provide their strategies for 2011.
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Zylight IS3 LED Light
via Scribe GearReview of the Zylight Professional Studio and On-Location Light










