Duane Varan of the Disney Media & Advertising Lab, on the impact of 3D TV on viewers, and new media research paradigms.
Blogs
-
Exploring Pros and Cons of Behavioral Metrics
via AdvertisingThis new breed of metrics includes click-throughs on web pages, search lifts, and site visitation.
-
Advertising on the Best Available Screen
via AdvertisingConsumers frequently seek video programming based on platform convenience. What this means to programmers and advertisers…
-
Meeting the Cross-Platform Metrics Challenge
via AdvertisingJane Clarke, Coalition for Innovative Media Measurement, on the coalition’s quest to improve understanding of cross-platform media consumption.
-
Arbitron’s Personal People Meter
via AdvertisingLung Huang of Arbitron talks about the Personal People Meter and the data it revealed.
-
Globalization of Brands from a Social Media Perspective
via AdvertisingUM has been monitoring the globalization of brands form a social media perspective, and Graeme Hutton spoke to us about it.
-
Local Strategies Bolster Global Aspirations for Brands and Media
via AdvertisingThe complexity of the media landscape is a global issue. Luiz Duarte, DIRECTV Marketing Latin America, offers his perspective.
-
Non-advertising Research Execs Discuss Research Needs
via AdvertisingMichael Pardee recaps the panel he moderated called ‘Non Research Execs Discuss Research Needs’ from the ARF Conference.
-
Research Goals: Advertising Efficiency and Audience Satisfaction
via AdvertisingRichard Zackon, Council for Research Excellence, discusses how his community of Nielsen clients is collaborating to improve methodology in media.
-
The Curse of Digital Channel Measurement
via AdvertisingCompete CMO discusses the potentials and pitfalls of digital media metrics today, and how he sees the field progressing.
