Natasha Hritzuk of Microsoft talks about the power of synergy across advertising mediums and how to prepare for the future.
Blogs
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Keeping Consumers from Hitting the Mute Button
via AdvertisingHow can content marketing engage consumers when they are in control of their media? Interview with John McCarus, from The Third Act unit of Digitas.
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The Creative Agency as Business Consultant
via AdvertisingJohn Baker of JWT discusses the challenges presented to creative agencies by new digital advertising paradigms.
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Get to know Pew’s Internet & American Life Project
via AdvertisingLee Rainie, the Director of Pew’s American Life Project, talks about internet, social media, mobile, and journalism.
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Social Media Success from Engagement Plus Advertising
via AdvertisingMarketers need to understand that advertising on social platforms can amplify the effectiveness of their social engagement activities.
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Online Advertising Compliance Has Its Rewards
via AdvertisingScott Meyer, CEO of Evidon, discusses how compliance with the self-regulatory principles of behavior advertising is good business.
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Interactive Ads With XBox Live
via AdvertisingMicrosoft’s Carolyn Fuson talks about interactive advertising on gaming consoles and branded content.
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When Consumers Choose, Does Everyone Win?
via AdvertisingBrian Shin of Visible Measures spoke to us about the boom in online video content and what that means for brands and advertisers.
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The Chemistry of Content Marketing
via AdvertisingColin Kinsella, President, North America of Digitas, explores how his agency is serving its clients by making best use of content creation specialists.
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Story Time with Buick
via AdvertisingCraig Bierley of Buick spoke to us at the Digitas Newfront 2011 conference about storytelling as branded content.
