David Cohen, Global Digital Officer for Universal McCann, explores how online video fits — and doesn’t — in this year’s upfront
Blogs
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Marketing Opportunities with Real-Time Data
via AdvertisingGoogle’s Neal Mohan talks brands, publishers and real-time data.
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User Experience on Multiple Video Screens and Formats
via AdvertisingWhat drives the choice of screen for the consumer? How does viewing vary with chosen screen?
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The Real Role of Social Media in the Marketing Mix?
via AdvertisingImpact on attitudes & purchase intent of consumer exposure to any type of brand touchpoint including social media, traditional ads, news media, outdoor and conversations.
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5 Challenges to Accelerating Marketing to Real Time
via AdvertisingShiv Singh of Pepsi discusses the power and challenges of real time marketing.
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Going from “In Your Face” to “In Your Brain”
via AdvertisingBrian Mayer discusses the University of Phoenix’s transition to content marketing.
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Turbocharging Brands with Crowd Sourcing
via AdvertisingLiz Boone, Global Director for Digital and Social Engagements at General Motors, on social media engagement.
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Using Employee Perspectives to Improve Consumer Engagement
via AdvertisingSusan Jurevics, Sr. Director of Marketing at Sony on turning employees into brand evangelists.
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The lifespan of online content is nasty, brutish and short
via Advertising, Staff PicksThe lifespan of online content is nasty, brutish and short. What to do?
