Do Not Track is a loose concept in DC – with very little consensus on what “tracking” even means
Blogs
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The Platform Wars
via Advertising, BusinessGoogle, Facebook, Apple, Amazon, and Microsoft wage war. What it means for Advertisers.
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Groupon and Foursquare on Local and Location Marketing
via AdvertisingAt the digital crossroads of Retail and Local marketing are Groupon and foursquare. How will they help retailers grow volume and margin?
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Cause Marketing Case Study
via AdvertisingCause marketing is a collaboration between a brand, a non-profit and interested individuals.
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Would you like some fries with your Cause Marketing Program?
via AdvertisingSONIC is building their brand by positioning themselves to everyday people and by giving back to their local communities.
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Magical Marketing Beans
via AdvertisingMarketing is no longer a spectator sport…it’s a contact sport. Think Roller Derby.
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Dell Social Media – Linking Conversations to Sales
via AdvertisingAnalyzing social media data and correlating social media conversations that mention the brand to actual purchases.
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Coca-Cola Taps Into Real-time Social Data
via AdvertisingCoke takes us on a high speed, data-infused action thriller.
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Robert Groves on the 2010 US Census
via AdvertisingWhat are the key takeaways of the 2010 Census for business, media and advertisers?
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In Pursuit of a More Efficient and Effective Media Strategy
via AdvertisingThe Future is Now: CBS research holds great promise for helping advertisers optimize their media buys within and across all media.
