Real-time ad platforms will turn advertising into an increasingly intimate business. AppNexus CEO Brian O’Kelley explains why this future shouldn’t be feared.
Blogs
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Creating Affiliate Programs and Ad Retargeting
via Startup Bloge-Commerce entrepreneur talks about building an affiliate program and new forms of display advertising.
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Best Buy does the Super Bowl Shuffle
via AdvertisingChief Marketing Officer Barry Judge talks about the companies cross-platform marketing strategy
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ACT NOW – Video Advertising at Rock Bottom Prices
via AdvertisingGoogle Video Advertising’s Mike Steib on where to find the value, both online and on TV.
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What’s a Journalist?
via MediaFoolLet us introduce you to a can of worms: Are citizen journalists and bloggers real journalists? Can they be?
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eCommerce for Start-ups and Small Business
via Startup BlogWhich e-commerce solutions are right for your small business?
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With Community Building, Etsy Makes Shopping Personal Again
via Startup BlogEtsy, the online marketplace for hand-crafted goods, is just 5 years old and selling hundreds of millions of dollars worth of products. Despite shakeups, they chug along.
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Tumblr vs WordPress – Why We Went With…
via Scribe GearQuestion: Why choose Tumblr or WordPress.com to connect with a User Community. Both offer publishing, both offer community, how do you make the call. Here’s what went through our mind when we made that choice for a documentary project.











