hmm…isn’t everyone talking about how with the data plan you have to take out it’s actually more expensive over the course of a year??

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First up is a recurring series we produce for the New York Police Department called Inside the NYPD. In each episode, we feature a different unit within the NYPD, from the Harbor Patrol, to Mounted Patrol, Aviation Unit, Canine Unit, Bomb Squad, Counter Terrorism, etc. Inside the NYPD is #1 in the iTunes Local Government channel.

For the NYPD, the monthly Inside the NYPD podcasts serve as a recruiting tool to generate awareness for the NYPD as an employer and to attract new recruits.

The FDNY is also a customer. We shoot episode one in a few weeks and feature the EMS / EMT crews. And the NY State Fire Chiefs as well. So we’ll be producing all sorts of cool first responder, fire, EMT, emergency preparedness, counter-terrorism and security content. What could be more fun than shooting, editing and syndicating high definition footage of people running into burning buildings, jumping into the ocean from helicopters, rescuing people from hurricanes and other intense, high pressure scenarios.

Changing gears, we also produce shows around our domain expertise, which is the use of the Internet as a business, marketing, branding, research and communication tool. Since our customers are across the board, we have platform and agency expertise, but also industry expertise.

In the spirit of staying razor sharp within an industry and making sure everyone knows who we are, Digital Health Revolution chronicles how the Internet, computers, mobile phones and other technologies are impacting health globally. How do doctors and patients use technology to diagnose, manage and treat diseases and conditions?

Each episode is an in-studio or on the road interview with thought leaders in the space, such as Healthline President Dean Stephens, BrandWeekNRx Editor Jim Edwards, Pew Internet & American Life Project Researcher Susannah Fox, Johnson & Johnson Blogger Marc Monseau, Sermo CEO Daniel Palestrant, MedHelp CEO John De Souza, and Health & Technology Venture Capitalist Esther Dyson, among others.

Since we started podcasting the series in last few days of March, almost 360,000 people have downloaded the show through iTunes and Adobe Media Player.

These are the stats I wanted to get before approaching health technology companies that would probably want to sponsor Digital Health Revolution to get their brand in front of their target audience.

Since each show can start as a live video webcast (lead generation) and then live as on-demand health care technology and web 2.0 thought leader videos in perpetuity (brand awareness), syndicated across a variety of relevant health care and new media web sites, downloadable to the desktop and iphone, accessed via mobile device, there’s a real opportunity to help health technology brands connect with prospective customers.

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ESPN is creating news feed widgets for all their sports journalists. I’m not really sure how I feel about this one since all it does is show the headlines and drive people to ESPN’s site. good for ESPN. Not so much for the person who features the widget. The podcasts are cool because they can be played right in the widget, so people don’t have to leave your site.

If anyone from ESPN reads this, I submitted a question a few weeks ago that no one responded to. How come site visitors can comment on articles written by some journalists, but not others. For the journalists whose articles people can comment on, there are often hundreds of comments within a day of the post.

But, as an example, you can never comment on Bill Simmons articles. I actually wanted to write a response to a tennis story he did where I felt A. he was wrong and B. he mailed it in (shit, I have to write a story by tomorrow).

Who makes these decisions on which journalists can receive comments and which can’t. Did Bill Simmons make that choice, the editors, someone else??

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It seems like lots of holographic imaging is popping up. the holographic iphone message last week. Holographic Google Earth this week.

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With the buzz around Viacom’s court ruling against Google to turn over user information, I checked out Google’s new privacy link on their search home page.

Then I started digging around and found some corporate PR videos.

In the first in a series of short, informative videos on privacy, Google talks about what information we collect when you use our search engine and the steps we’ve taken to protect it. In future videos, we’ll talk about why Google keeps logs, what information we record when you’re signed into a Google account and steps you can take to increase your privacy when surfing online. Much of this information is already available at our online Privacy Center at http://www.google.com/privacy.html

In this handy dandy video reminiscent of 1950s informational corporate videos, Maile Ohye explains Google search privacy in plain, simple, easy to understand English that leaves no room for interpretation or confusion.

Everything I need to know about how and why they store my personal information, and the consequences of their actions, is explained. Fortunately, there are no consequences. Because Google is the Good Empire, and I take everything they say at face value, I don’t need to dig any deeper.

Thanks Google. Case closed. And I look forward to the next video in your informative PR series. Perhaps you can explain why limiting search results in China is actually GOOD for democracy.

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This was a segment of the most recent Naked Media live WebTV show.

Evidently, the man on the street, the every man, doesn’t necessarily know what Twitter is. A random, but humorous , sampling of the average New York Joe and Jane revealed that outside the Web 2.0 cool kids club people are ACTUALLY surviving without Twitter.

Russell Simmons makes a cameo.

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here’s a video we produced for The Water Initiative, one of our customers.

About The Water Initiative
We envision a world in which everyone has access to clean water…where drinking water quality is universal, and water-related disease and deaths have all but disappeared. This is a world where The Water Initiative has catalyzed a commercial and social revolution. In rural villages and urban slums across the globe, The Water Initiative creates livelihoods for the economically deficient, while at the same time enabling access to affordable, potable water. As a respected partner in the communities it serves, and a globally recognized brand within key public and private sector groups, The Water Initiative enhances the quality of water, business, and life.

OUR MISSION: In pursuit of this vision, our mission is to create enterprise-based water solutions in collaboration with the underserved, lower income developing communities of the world. We will co-create small-scale (point-of-use and village-level) water technologies and systems. To aggregate these solutions we will utilize the “Base of the Pyramid” (BoP) Protocol a breakthrough business creation approach to profitably serve those who are less fortunate. We will develop the most comprehensive technical landscape of those appropriate technologies in our market segment. Like water, our customized business models and technologies take the shape of the communities they are designed to serve.

We will forge global relationships and address local water conditions by aggregating a portfolio of “customized” technologies which will deliver economic affordability, cultural acceptance and convenient availability to our village and household markets.

Our world-class team of business and social entrepreneurs, technologists and other community stakeholders will execute and sustain unique and successful business models to serve our constituent communities.

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Who created this JC Penny youtube video? Saatchi & Saatchi, the JC Penny agency? With JC Penny’s blessing? A rogue post by the Saatchi & Saatchi creative team that wasn’t approved by the JC Penny customer? Or some random aspiring filmmaker?

If it wasn’t created by JC Penny, it offers us a chance to bring up a bigger question. How does a brand control the message about their brand? “They can’t anymore,” says Erin Byrne in today’s episode of our live WebTV series, Naked Media.

You influence the message by participating. If JC Penny had nothing to do with this ad, they should embrace the conversation stream below the video.

Anyone know who was behind the video?

The full Naked Media episode will go online shortly. We’re mid-show right now.

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Youtube has a call to action for people to create compelling videos around the topic of “What can you do with your Mobile Phone”. Dave Stone saved America from aliens with nothing more than an iPhone and google maps…although he caused a few problems for Canadians.

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Garry, when are you going to build this?!?

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