ScribeMedia.org

The world is becoming an ever-growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter.

Measuring media has never more crucial — or more muddled. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. As audiences flee, programmers need to prove they’re getting to the viewers, readers and users they claim. Even vaunted media brands are struggling to justify their claims.

In advance of the most recent episode of Naked Media, The Battle Over Media Measurement, our live video webcast interview with Jon Gibs of Nielsen online and Todd Juenger of TiVo, Dorian wrote a little jingle about media measurement.

A Conversation with Ira Deutchman, CEO, Emerging Pictures. The independent filmmaker today has more options for distribution than ever before. Some things, including film financing, have not changed. How does the independent film producer adapt to a universe that includes mobile and Internet-distributed films, digital cinema, and videogame tie-ins?

To understand the future of broadband is no longer a PC phenomenon. Broadband is how consumers will experience video. It is how they will communicate with each other via phone systems and mobile systems. Broadband is IPTV on TV sets. Broadband is an OnDemand video system delivered to your PVR.

Executive FaceTime host Hal Espo sat down with Norbert Young, President of McGraw-Hill Construction to talk about the future of b2b publishing.

As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video – All The Time is not in the future, it is happening now.

Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What’s happening in 2009, and what are the implications for 2010 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger.

Craig Newmark of Craigslist.org stops by the Scribe Studio to talk about everything from net neutrality to his decision to take on a customer service role at his organization, to using digital platforms to facilitate grassroots democracy.

The media landscape has changed dramatically in the past six months. Veronis Suhler Stevenson updates their annual Media Industry Forecast with a mid-term forecast to reflect the changing times.