Panel from Advertising Week on building brand credibility and earning consumers’ trust in a recession. Featuring KFC, Cisco, Audi and Microsoft.
Business
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Cannes International Advertising Festival Lions & Young Lions Winners Showcase
via BusinessAs the exclusive U.S. representative to the world’s most prestigious advertising competition, USA TODAY presents a unique showcase of the 2009 winners selected at the 56th annual Cannes Lions Advertising Festival.
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Blake Mycoscie, Founder & Chief Shoe Giver, TOMS Shoes: Ad Week Interview
via BusinessAt Advertising Week I interviewed Blake Mycoscie, Founder & Chief Shoe Giver, TOMS Shoes. I segmented the interview into bite sized nuggets of information.
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Bob Greenberg R/GA on Advertising
via BusinessI did a video interview at Advertising Week with Bob Greenberg, Founder of R/GA. I segmented the interview into bite sized nuggets of information for marketers and advertisers to learn from.
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CNBC Summit at Advertising Week
via BusinessCNBC’s Becky Quick moderates a freewheeling discussion at Advertising Week about driving passion and connecting to consumers. Panelists include Sheryl Sandberg, COO, Facebook,
Dan Rosensweig, President & CEO, Guitar Hero, David Jones, Global CEO, Havas Worldwide Pam El, VP Marketing, State Farm. -
Lessons Learned by Top NYC Entrepreneurs
via BusinessWatch the founders of LivePerson, TACODA, and Mimeo talk about what they learned from their past ventures and how New York has evolved into a major hub of technology entrepreneurship. These CEOs share their war stories from their past and current startups and offer advice on how to navigate the current economic environment.
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Best Global Brands Summit
via BusinessIn this panel, led by BusinessWeek’s Burt Helm, a group of marketing executives talk about building brand credibility and earning consumers’ trust in a recession.
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Google: Experiments in Digital Creativity
via BusinessAPIs, webcams, and video have all contributed to the success of digital campaigns, collaborations, and events. Andy Berndt, Managing Director, Google Creative Lab, explores innovation from within the Googleplex and beyond.
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CNBC Summit @ Ad Week
via BusinessWe’re working with Google / Youtube and Wharton Business School to produce thought leader video interviews and a film few conference sessions at Advertising Week.
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Live Video Webcasts with Ustream
via BusinessI’ve been saying for a while that 2009 will be the breakout year for live streaming video in the same way that 2005 was the year on-demand video came into its own. Here’s my interview with John Ham, CEO and co-founder of uStream.
