Measuring media has never more crucial. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. But even vaunted media brands are struggling to justify their claims. Along comes TiVo, promising to measure audience as never before. Nielsen says it measures better than anyone. Naked Media host Dorian Benkoil will ask our guests, executives Jon Gibs from Nielsen and Todd Juenger from TiVo, to explain what they’re doing, how they’re challenging each other, and how anyone can make sense of the myriad ways to try to measure media today — time spent, composition, engagement, and dozens of other “metrics”.

We’ll also discuss other leaders in the space. And, as always, we’ll make sure there are “aha” moments where we give you, our users and participants, the tools to use what’s being discussed. Plus, we’ll throw in “Shallow Thoughts” commentary and other treats.

Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.

Related posts:

1. The Battle Over Media Measurement
2. Battle Over Media Measurement
3. Media Measurement Jingle

Register now.

Now in its 12th year, the Streaming Media East show is the number-one place to come see, learn, and discuss what is taking place with all forms of online video business models and technology. Content owners, viral video creators, online marketers, enterprise corporations, broadcast professionals, ad agencies, educators and others all come to Streaming Media East to see and hear the latest online video technology but, more importantly, to discuss the business models that are coming of age.

Streaming Media East combines cutting-edge exhibitors and intensive conference sessions with more than 100 speakers, giving you the chance to hear and see the best and the brightest minds in the online video industry—at the podium, in the Exhibit Hall, and among the attendees.

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Tune in each day to watch keynotes and panel discussions from leading media, advertising, broadcast, social media and mobile professionals.

The webcast starts at 9am PT on Tuesday May 5 and goes until 3pm on Thursday May 7th.

Watch pasdt Digital Hollywood event videos.

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1. Digital Hollywood: Philippe Dauman, CEO, Viacom
2. Hollywood and the Digital Consumer
3. Former Huffington Post CEO Tells All

About Norbert Young
Norbert W. Young Jr. was brought up in the field, and today he is the voice of McGraw-Hill Construction, the indispensable source of construction industry information for more than one million professionals in the $4.6 trillion global construction community.

Norbert’s knowledge of our trusted brands—Dodge, Sweets, Architectural Record, Engineering News-Record, GreenSource, 11 Regional Publications, and construction.com—and of the profession that drives them, is at the same time intimate and comprehensive.

It is the impetus for the vision, insight, and advocacy that he brings to MHC and to our valued customers.

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The world is imploding. Money is tight. Volatility and fear are real. Proven approaches are rare, and research is two years behind consumers. A seismic sea change in ad/marketing research is underway, experience that change in action as industry thought leaders chart the new course at Re:think 2009.

It’s time to re:think research or risk obsolescence. It’s time to shift from mind-numbing numbers crunching to mind-expanding consumer listening. It’s time to be the fittest and make marketing decisions that go beyond survival.

No one can predict the future, but preparation is everything. Re:think 2009, The ARF 55th Annual Convention + Expo, is the place where needs meet solutions. Where forward-thinking companies are gathering for three seminal days on three transformative issues essential to the systemic change advertisers, agencies, media and research companies must make now.

Register now for the live video webcast.

Day 1

Research Transformation – The Necessary Future

Is traditional research irrelevant? Will research be on life support by 2012? Lightspeed technology innovations are driving research transformation, yet 80% of research is spent looking backward. Intelligent fact-based research is needed more than ever. If Google may soon be the biggest research company, how will traditional research companies compete?

New data feeds and predictive pipelines are out there ready to harness. Learn from leaders using them for whom there is no status quo. Master the groundbreaking research solutions redefining market research now.

Day 2

360° Media and Marketing – The New Lens is Human

Simply put: if consumer knowledge is not driving your marketing decisions, you will fail. Multi-platform, multi-media means multi-choices, making it more imperative than ever to build people-centered plans with strategic precision. The gap between consumer connectivity and smart-power research is huge and growing. Connecting is everything, and success depends on new tools, new technologies and new models that put the human at the center of marketing.

Day 3

Innovating Innovation – Moving Beyond New and Different

A how to primer from the prime movers of innovation. Forward-focused advertisers and thinkers speak out on the process, thinking and tools that they’re using to transform research from reactive to proactive, from post-emptive to pre-emptive, from passive data collection to consumer-imprinted research.

Stop Playing Consumer Catch Up

Strategic inflection is here – the tipping point where errors are fatal and structural change is imperative. Re:think answers this critical need with strategic solutions:

• 20+ forward-focused innovators from every sector of the industry speak out.
• 30+ Key Issue Research Forums on new business critical issues.
• 2000+ industry leaders all under one roof. Learn, share and innovate at the industry event of the year.

Listen + Learn from Pros and Provocateurs

Dr. Gary Flake, Microsoft Live Labs • David Verklin, Canoe Ventures • Alan Wurtzel, NBC Universal • Donna Goldfarb, Unilever Americas • Susan Wagner, Johnson & Johnson • Dr. Bob Deutsch, Brain Sells • David Calhoun, The Nielsen Company • Susan Whiting, The Nielsen Company • Eric Salama, The Kantar Group • Bob Johansen, Institute For The Future • Dr. Romesh Wadhwani, Information Resources, Inc.• Jerry Wind, Wharton – SEI Center for Advanced Studies in Management • Jerry Zaltman, Olson Zaltman Associates • Dr. Drew Westen, Thinkscan.com • Google • Coca-Cola • Levi Strauss and more to be announced!
Who’s Coming?

2000+ top tier corporate leaders, research leaders, marketers, futurists, change agents, technocrats and social scientists. This is the one conference where world-class marketers, agencies and innovators mix it up in an intensive, no-thoughts-barred open exchange of information, ideas and innovation.

The Procter & Gamble Company, The Hershey Company, General Mills, Inc., Kraft Foods, The Coca-Cola Company, Wal-mart Stores, McDonald’s USA, Capital One, Novartis, Johnson & Johnson, McNeil Consumer Healthcare, Draft FCB, Leo Burnett USA, DDB Chicago, Scripps Networ ks, Conde Nast Publications, Discovery Communications, Thinkscan.com, Synovate, Knowledge Networks and Insight Express will be there – shouldn’t you?

Register now for the live video webcast.

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2. Advertising Research Must Change
3. Bob Johansen, Institute For The Future

Keynote speakers include, Jeff Zucker, CEO, NBC Universal, Philippe Dauman, CEO, Viacom and Steve Ballmer, CEO, Microsoft.

Thanks to our sponsors for their support. Without their help, we wouldn’t be able to produce the live webcast. Sponsors include Adobe, CPX Interactive, Highwinds CDN, and LiveU.

Below is a schedule of the two day event.




Media Summit SuperSessions

9:00 AM
Welcome & Introduction

9:15 AM – 10:15 AM
Keynote Speaker
Jeff Zucker, President and Chief Executive, NBC Universal - Bio Information – Click Here

One on One Conversation with:
Ellen Pollock, Executive Editor, BusinessWeek


10:45 AM – Noon

Session A:

The Changing Face of Media and News: The Power, The Influence, The Challenge of the Economy and Social Change

Michael Wolff, Columnist, Vanity Fair
Michael Oreskes, Senior Managing Editor, The Associated Press
Kevin Yen, Director of Strategic Partnerships, YouTube
Ellen Weiss, Vice President for News, NPR
Jon Fine, Columnist, BusinessWeek, Moderator

For Session Description and Speaker Bios Click Here

Session B:

Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms

Greg Johnson, SVP, executive creative director, William Morris Agency
Mark Renshaw, EVP, Digital Practice Lead, Leo Burnett – Arc Worldwide
Tim Hanlon, Executive Vice President/Managing Director, VivaKi Ventures
Bant Breen, EVP,Global Director of Strategic Development & Innovation, Interpublic
Trevor Kaufman, CEO, Schematic
Duane Bray, Partner, IDEO
Doug Scott, President, OgilvyEntertainment, Moderator

For Session Description and Speaker Bios Click Here

3:45 PM – 5:00 PM
Keynote Interview

Philippe Dauman, President and Chief Executive Officer, Viacom Inc.
- Bio Information – Click Here
One on One Conversation with:
Ronald Grover, Los Angeles Bureau Chief, BusinessWeek



5:00 PM – End-of-Day Reception – Auditorium Lobby

Hosted by J.D. Power







Wednesday Workshops, March 18th

Day Long Strategic Track

The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications
10:45 AM – Noon

Session A:

Widgets as a Platform: Content, Commerce, Communications


Jen Cooper, CEO, Mixercast
David A. Yovanno, CEO, Gigya
Hooman Radfar, CEO, Clearspring
Ken Venturi, Chief Creative Officer, SVP Media and Interactive, National CineMedia
Corey Ferengul, Executive Vice President of Marketing, Macrovision
Daniel O’Connell Offner, Partner, Nixon Peabody LLP
Sun Jen Yung, Managing Director, Nightwood Capital, Moderator

For Session Description and Speaker Bios Click Here



12:30 PM – 1:45 PM

Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale


Laurent Stanevich, SVP, Digital Strategy, Enfatico
Rebecca J. Paoletti, Senior Director, Video Strategy, Yahoo! Inc.
Brad Davis, Senior Vice President and West Coast Multimedia Lead, Disney Online Ad Sales
Federico Grosso, Senior Vice President, Business Development, blinkx
Nick Moore, EVP, Chief Creative Officer, New York, Wunderman
Beth Uyenco Shatto, Global Research Director, Microsoft
Gus Warren, Vice President of Strategic Partnerships, Spot Runner
Steve Robinson, President, Panache, Moderator

For Session Description and Speaker Bios Click Here



Wednesday, March 18th – The Dinners

Hosted Events

A) Evening Dinner

Steven A. Ballmer, Chief Executive Officer, Microsoft Corporation - Bio Information – Click Here

One on One Conversation with:

Steve Adler, Editor-in-Chief, BusinessWeek

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2. Hollywood and the Digital Consumer
3. Search, Media and Marketing

In the video above, John Kearon talks failure with some leading market researchers and asks what they’ve learned from personal/professional failures, and how those lessons eventually led to success.

These themes are outlined in a paper delivered by John at ESOMAR 2008 in Montreal.

Below though, we put John on the hot seat to hear what he thinks about success and failure, and what this paradox that he talks about actually is. Most importantly, he answers an age-old question: What if Santa doesn’t bring him presents this year.

What is the “paradox” in the Paradox of Success?

That you need failure as a precursor to success.

Why is the focus on failure so important to you? It appears to be a running theme.

Download the Paper

Download John Kearon’s paper on the Paradox of Success delivered at ESOMAR 2008 in Montreal (PDF).

About this Video

BrainJuicer TV is a ScribeMedia/BrainJuicer co-production and includes interviews from leading practitioners and thinkers in the corporate, scientific, branding and media space as we explore change, disruption and innovation across various industries.

You can view our growing video library here, or follow us via RSS here.

Because failure is a taboo, to be avoided at all costs and its essential role in success is ignored or — perhaps more accurately — aggressively denied.

In its place we have the ‘Narrative Fallacy’ i.e., the all too human tendency towards simplifying success stories to be the hero’s journey where the brilliance of the hero can only lead to the success that transpires.

Failure doesn’t play a significant part in the story and randomness/luck of success is completely denied.

What are some important failures you’ve seen across different industries — or even in culture — that you think have lead to game changing innovations?

There are the 10 famous examples I put in the paper: Coke, vulcanised rubber, French fries, Cornflakes, Post Its, Penicillin, Alco-pops, etc.

Additional examples in culture would include the various epochs of art which went through various stages of failure before emerging into a full fledged and accepted new form of expression: flat to 3d, religious to secular, figurative to abstract, modern, etc.

Music and architecture has done the same.

In today’s economic environment, do you think people want to hear about failure as a marker towards success? It seems there’s a whole lot of failure going on. Success, not so much.

It’s a good point.

I started on the theme when everything seemed successful and before we had the catalogue of financial failures.

So it does feel a different environment into which to toss this notion but perhaps it’s helpful because it becomes a message of hope. Just as forest fires are essential to the long-term success of the biodiversity of the forest, so these financial disasters will enable the markets and the economy to come back stronger due to those that survive, and are more diverse due to the oddity of plants that thrive post an apocalypse.

Is failure, or at least failure as a meme, synonymous with being willing to take chances?

It’s related but not really.

The phrase ‘to take chances’ is still associated with assumed success, i.e. you take a risk and take a chance and because you took a chance, it’s a case of ‘bingo’ you hit pay dirt.

Far healthier I feel to embrace experimentation which has at it’s core the assumption of seeking many, many failures to find the eventual successful answer rather than ‘take a chance’ which has at it’s core a ‘one-off chance’ and the hope of striking it lucky the first time without the effort and rounds of failure required to pioneer anything that changes the way things are.

How does someone know that despite all the failures they should go on, and what does it mean to fail responsibly?

You never know and I think failing responsibly is an oxymoron. Edison has a great quote which sums it up for me, “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

Give me a failure on your part, one really good failure, that has changed the way that you either do business, or view the market research world.

The first business I set up and gave my whole life to for 5 years, taking almost no salary and pouring in my life savings was pretty successful but gave me absolutely nothing back.

I gave half the business to my partner and then we gave 10% to the first partner and when I resigned as a Director to start BrainJuicer, I discovered that you can do absolutely nothing with 45% of a company to stop the current directors from doubling their salaries and taking the money left in the company for themselves and to effectively make your 45% shareholding so worthless that you eventually sell it to them for almost nothing just to be able to move on emotionally and put it behind you!

What are your predictions for the research industry come 2009?

Two scenarios.

Budgets get squeezed by 5%, it’ll be human nature for cautious research buyers to retreat to what they know and squeeze the big research factories by the same amount, i.e. it’ll be business as usual and incredibly dull.

Budgets get squeezed by 15%, and the cautious option just won’t be an option so these cautious buyers will have to step out of their comfort zone and embrace the new generation of smarter, faster, better online agencies and realise what they’ve been missing out on for the last few years – it’ll be exciting to see the walls of the research factory Jericho come crashing down!

And finally, since it’s holiday season and all: if Santa Claus fails to bring you a gift, how will you interpret this failure?

When Claus fails to bring me a gift, it’ll remind me not to expect chance events to deliver my dreams but to hang the stocking out anyway because me and kids like doing it; and you should do things because you’re moved to do them, not because of the hoped for rewards at the end of them.

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1. The Strategy Paradox – Michael Raynor
2. The Strategy Paradox: Panel Discussion
3. Can Big Companies Innovate?

Register now.

She’ll talk about:

• Why Semantic Web is real;
• How we’ll use visual search;
• The ways ubiquitous MoBro (mobile broadband) and WiMax will put that much more power in all our hands…

She’ll sit down with show host Dorian Benkoil to show the latest she’s learned, and share some of the precious information she’s gathered on recent world travels in Europe, Asia and the United States. Tune in for a special, look into not just the New Year, but also the coming era of digital media and communication.

About the Guest

Amy Webb is an author, educator, consultant and thought leader who adapts current and emerging technologies to solve problems in mainstream journalism and journalism education. She also runs the Webbmedia Group, a strategic, digital product and business consultancy to online media companies and other organizations. WMG’s mission is to help news organizations and others exploit digital technology for the best possible gain. Amy has spent more than 15 years working within media as a reporter, publisher and consultant. She is a featured speaker at media conferences and journalism workshops around the world.

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The 5,000 member organization aims to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

Keynotes and interviews from the event can be viewed here.

You can learn about upcoming ESOMAR events here.

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1. Re:Think 2008 Media Library
2. ESOMAR – Grant McCracken
3. CDN Research Data: World Content Delivery Networks Market

We will discuss the following, and more:

• How true is the notion that B2B information companies are somehow different than consumer media? What should the likes of Thomson Reuters, Bloomberg, Reed Elsevier, McGraw-Hill see in the changing consumer landscape?
• What did the recent presidential election tell us about how integral the web has become to the very fabric of any information-based business? And does anyone now doubt that information visualization has arrived?
• What is the new WEB 3.0 consumer …what role will they play and how will business overall and brand itself be impacted as consumers have wider ranging access to and impact upon information on the web?

  Andrew Heyward’s Bio
  Andrew Heyward is a senior advisor to Marketspace LLC, a subsidiary of Monitor Group that specializes in helping companies use digital technology to drive growth and revenue by enhancing customer interactions. Heyward’s particular area of interest and expertise is the rapidly shifting media landscape. He works with clients to create and strengthen original online content, develop new business models for the digital era, make more effective use of broadband video, and deepen engagement with newly empowered users who are creating content and forming networks themselves.

  Heyward was President, CBS News, from January 1996-November 2005. During that time, CBS News programming grew significantly in audience, regularly scheduled hours and profitability.

  Heyward also spearheaded CBS News’s move into new media. Its award-winning website, CBSNews.com, became increasingly competitive and was a leader in providing free, advertiser-supported broadband video. Heyward also was a key force in the establishment of the leading financial news website, CBS MarketWatch, and served on its board of directors from its founding in 1997 to its acquisition by Dow Jones in January 2005.

  Before his tenure as President, Heyward was executive producer, CBS EVENING NEWS, and Vice President, CBS News (October 1994-January 1996). Heyward was also responsible for developing and launching 48 HOURS, the primetime CBS News hour that premiered in January 1988. He has won 12 national Emmy Awards.

  

  Related posts:

  1. Executive Face Time: Andrew Heyward
  2. Executive FaceTime – Youngsuk Chi
  3. Andrew Keen on The Cult of the Amateur: How Today’s Internet is Killing Our Culture
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