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You should use digital media to find out what your consumers want and give it to them. Right? Maybe not. Every dollar spent on ads today should be measurable and trackable. True? Well, no.

Video: Sure, we constantly hear about how an integrated marketing program can work wonders for media buyers grappling with purchasing different types of media. But as the latest installment of ‘The Business of Digital Media’ indicates, ad agencies still have a lot of work cut out for them in order to provide the kinds of multi-channel services their clients increasingly demand.

When environments change due to cataclysms, mutations often become the solution to survival. What can companies learn from this observation? And what do Aristotle, Buddha and Confucius have to do with it?

Video: My MacGyver award winner for 2008…Bye bye satellite trucks. There’s a new sheriff in town. He’s armed with six cell phones and can transmit broadcast video signals from anywhere there are cell phone towers. And if the Verizon signal is crappy, his two ATT phones and two Sprint phones will pick up the slack.

I read the news today, oh boy. And, as far as the health of the newspaper industry is concerned, it’s pretty grim. U.S. newspapers are facing eroding circulation and a gentle (yet steady) decline in advertising. Amid a flurry of bad omens, what can newspapers do to more successfully transition to a digital age? Media veteran Ken Doctor, a news industry analyst with Outsell, provides some answers on the next ‘From Print to Digital.’ Register now.

Are successful corporations able to continuously innovate or are their senses dulled on their way to the bank… until some lively upstart comes and kicks them in their money maker.

Video: Curious as to exactly how they shot Bjork’s new 3-D music video for “Wanderlust”, I spoke with Damijan Saccio, co-founder of UVPhactory the post production company for the project. From the initial creative brief from director’s “Encyclopedia Pictura” to production in Long Island City at Matthew Barney’s studio and the the challenges of 3-D post, Damijan walks us through the the production process step-by-step.

Rising print costs. Soaring postal rates. The ongoing migration of ad dollars to online venues. It’s not exactly the best of times to launch a print product. But b-to-b publishers Hanley Wood and BZ Media say damn the torpedoes! This year they have launched print products targeting the green market and IT systems managers, respectively. In the next ‘From Print to Difgial’ we’ll ask the publishers what compelled them to launch a print product in such a lousy economic climate. Any questions from the field?

Video: Esther Dyson, Internet mover and shaker and board member of 23andMe, a consumer-facing genetic testing company, discusses the future of the Internet and the challenges and opportunities associated with the genomics movement.

Our next guests on Naked Media, Thursday August 7th at 10am ET, will be Patrick Spain, founder of HighBeam Research, co-founder of information powerhouse Hoovers, and news powerhouse wannabe Newser.com. Joining Spain are Newser.com idea man and Vanity Fair media columnist Michael Wolff and Steve Kotok, General Manager of The Week.